Bahrain World Trade Center Lights Up In Blue In Support Of World Diabetes Day

Over 500 buildings and monuments across the Kingdom lit up in support

Manama, 15^th November 2011: The Bahrain World Trade Center (BWTC) lit up in blue yesterday to commemorate World Diabetes Day. The BWTC joined over 500 buildings and monuments selected by the Bahrain Diabetes Society to represent the Kingdom of Bahrain in a global campaign organized by the International Diabetes Federation(IDF) and the World Health Organization(WHO).

World Diabetes day is a global event bringing together over 195 countries to raise increasing awareness on diabetes, including children and adults affected by diabetes, health care professionals, healthcare decision makers as well as the media. A blue circle has been established as the global symbol of diabetes standing for unity in diabetes holding the same color as the flag of the United Nations.

World Diabetes Day (WDD) is the primary global awareness campaign for the disease. It was introduced in 1991 by the International Diabetes Federation (IDF) and the World Health Organization (WHO) in response to the alarming rise in diabetes around the world. In 2007, the United Nations marked the Day for the first time with the passage of the United Nations World Diabetes Day Resolution in December 2006, which made the existing World Diabetes Day an official United Nations World Health Day.

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About Bahrain World Trade Center

Situated on the Manama waterfront and in the heart of the region's leading financial and business hub, the Bahrain World Trade Center (BWTC) project comprises the two 50-storey sail shaped twin office towers, the five-star Sheraton Hotel as well as MODA Mall, Bahrain's only ultra high-end shopping destination, featuring some 160 luxury retail outlets as well as a host of modern cafes and exciting fine dining eateries.

The BWTC provides leading regional and international organizations with a world-class business address. The buildings are highly advanced in design and operation and are the Kingdom's first intelligent offices, employing the latest SMART systems capable of delivering unsurpassed security and maximum competitive advantages and efficiency in office management. In addition, they are the first of their kind in the world, using wind energy to provide 11 - 15% of the electricity needs of the office towers.

Other benefits enjoyed by local and international businesses occupying space at the development is membership to the World Trade Centers Association (WTCA). Locating at the BWTC offers an exceptional opportunity for connectivity with the global business community. With more than 300 centers in 100 countries, WTCA has a membership of approximately 750,000 commercial enterprises worldwide.

For press information contact:
Neena Punnen
Hill and Knowlton
Tel: +973 17539514
Fax: +973 17533370
e-mail: neena.punnen@hillandknowlton.com