UAE, Dubai - 28 May 2012 - Azur Spa, the UAE's first and only 'social spa', has signed an exclusive agreement with Xclusive Yachts, Dubai's favourite, award-winning yacht charter and luxury transport company, to deliver a new concept in spa treatments across the emirate.

Combining various modes of luxurious sea and land transport from Xclusive Yachts' extensive line up of yachts and limousines with Azur Spa's wide range of affordable, high quality treatments; clientele can now look good, feel good and travel like royalty.

Rana El-Eid, Managing Partner, Azur Spa commented, "Who doesn't enjoy pampering from time to time? And who wouldn't like to be pampered in style or for that matter in the company of one's best friends? Our new Azur Spa concepts bring all these elements together; and together with Xclusive Yachts, we are able to offer our clients more in terms of a luxurious spa experience."

With this agreement the 'social spa-ing concept created by Azur is taken to a new level. A sailing trip on an Xclusive Yacht can now be combined with a variety of spa treatments on board, for both men and women.

Since its inception in 2010, Azur Spa has been a constant innovator, adding a distinct social aspect to spa treatments while creating new concepts such as 'glow and go'. This has catered to the Dubai market that can never find the time or can afford to go to the spa, by bringing it to them.

Xclusive Yachts, has built its business on experience and specialist knowledge and according to Umesh Gupta, Marketing Executive, this enables the company to anticipate and cater for the particular needs of an individual party.

"This partnership with Azur Spa adds another dimension to our bespoke offering, which we believe will further set us apart from other yacht charterers," he said. "Our large yacht cruises already guarantee a relaxing and peaceful escape and now the relaxation level is increased with the on-board spa treatments which will include a variety of relaxation massages; reflexology and even facials and manicures. Needless to say, a massage is a great way to spend a relaxed and stress-free break, on board of our yacht".

The new concept is an extension of Azur's already highly successful Spa on Wheelz service.

"At Azur Spa, we encourage women to gather their friends and prepare to be pampered. They can, of course, come to our salon but what is even more fun is when we come to you. With Azur Spa on Wheelz we bring the treatments, machines, therapists, beds, candles, incense, music and the joy of getting pampered to the comfort of your own setting."

Private and convenient, the service can be used by women and by couples.

"This is especially great for couples - as we often overlook men - and they enjoy the rest and relaxation just as much as women do. By bringing the treatment home or on board, we take away the stigma often times associated with men who seek these services."

Whether on a yacht, or from the comfort of home, Azur's Spa Parties add the feel-good factor that leaves clients feeling great. These are great for birthday parties, holidays or any other day where you need to feel spoiled and special.

"Social Spa-ing has become a growing trend among beauty and wellness enthusiasts, it acknowledges the benefits of social interaction as an important element of health. This cutting-edge model has been adapted and developed by Azur Spa to the full advantage of its valued clients."

About Azur Spa
A full service salon and day spa, Azur Spa provides the latest techniques in the beauty industry by pampering their clientele with highly personalised and unique full spa services, customised hair and beauty treatments.

Azur Spa's friendly and professional team of therapists is committed to providing clients with the service and atmosphere that fits their needs and budgets whether within the spa or the clients' own setting. From the classic beauty treatments to rejuvenating massage, the spa offers: hair and nail treatments, facials, body treatments, spray tanning, make-up application, eyelash extensions, hair removal and so much more.

For more information, please visit http://www.azurspa.com/ or contact:
Tabassum Farooq
Senior Account Manager
Cicero & Bernay Public Relations
Tel: +971 4 334 2966
Mob: +971 50 910 7003
E-mail : tabassum@cbpr.me
Website: www.cbpr.me

© Press Release 2012