Aujan Industries Achieves the "555 Strategy" One Year in Advance

2008 Business Results reveal 24% growth in revenue

Dubai, UAE, 23^rd of March 2009 - Aujan Industries Co., the largest privately-owned beverage and Confectionery Company in the GCC, announced that it has achieved its '555' strategy (USD $500M with 5 brands in 5 years) one year in advance. Its 2008 business results revealed an increase of 24% in revenue. Aujan's great success can be attributed to its global expansion, exceptional marketing strategy, commitment to building a modern and effective distribution network, and offer quality beverages enjoyed by millions across the region and beyond.

Aujan's flagship brand Rani, the unique juice drink with chunks - matchless with other global FMCG beverages, has been the key component in the success of the regional expansion. Barbican became the epitome of what young and trendy means in the GCC, with its outstanding marketing and advertising campaigns . Furthermore Vimto, celebrating its 100^th Anniversary, is not only the classic Ramadan thirst-quencher anymore but has also transformed to become a significant ingredient for many special family occasions.

"We were thrilled with our 2008 results. Reaching our '555 Strategy' target a year in advance re-affirmed our commitment to delivering unparalleled beverages to our markets. We are also very proud of all the efforts undertaken by our team at Aujan Industries. They have worked diligently to help us reach these goals one year earlier than expected. Chairman Sheikh Adel Aujan has also been a great inspiration and has always given us the right guidance to move forward and reach this great achievement, which we salute him for," Kamel Abdallah, Executive Vice Chairman of Aujan Industries Co explained.

The '555 Strategy'- established in 2004 and set to be completed by fourth quarter of 2009 - was achieved during 2008 where the company's revenue grew to USD $500M with 5 brands in 4 years. (Aujan Industries will  announce its next strategy in due time.

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About Aujan Industries
Established in 1905, Aujan Industries is the largest privately owned, independent soft drink and confectionery manufacturer, marketer and distributor in the Middle East with over 2,200 employees and turnover of US $500 million, it is one of the top 100 companies in the Kingdom of Saudi Arabia.  The Company's greatest strength is its well-established own brands namely: Rani, Barbican, Vimto.

© Press Release 2009