21 June 2010
Seize the opportunity to discover the Atlantis experience with benefits and rewards for resort stays, dining experiences, Aquaventure, Dolphin Bay and much more

Dubai, United Arab Emirates: Atlantis, The Palm continues to strengthen its position as an icon of Dubai by teaming with Emirates, the leader of air travel to the Emirate, by becoming a partner in the prestigious Skywards Programme.  Guests of Atlantis will earn Skywards Miles throughout the resort, and depending on the level of the Membership, guests and visitors will be able to enjoy additional benefits throughout Atlantis, the first truly integrated entertainment destination resort in the Middle East, therefore giving Members the unique opportunity to both earn Miles and enjoy benefits.

A Skywards Member staying at Atlantis, The Palm will receive 1 Skywards Mile for each $US1 spent when booking via the Atlantis website (Atlantisthepalm.com) or by calling Atlantis reservations direct at +971 4 426 1000.  To celebrate the partnership, Members who stay at Atlantis between now and 31 August 2010 will earn triple Skywards Miles.  In addition, Members that are staying at the resort can earn miles on all dining experiences, from contemporary gastronomic cuisine by three star Michelin Chef Santi Santamaria, and cutting edge sushi by world-class Chef Nobu Matsuhisa to family-style authentic Italian in Ronda Locatelli by Chef Giorgio Locatelli and French flavours by Parisian Chef Michel Rostang.   

Resort guests can also earn miles when enjoying the Atlantis Spa, where guests can discover the ultimate indulgence in a haven of tranquillity and well-being and earn Miles as they discover the fun and education of a dolphin interaction at Dolphin Bay.  Resort guests can also earn Miles on retail purchases, telephone calls and laundry charges when charged to the Member's guest room.

In addition, depending on the level of membership, Skywards Blue, Silver or Gold, each level offers a greater degree of privilege as a guest or visitor to Atlantis, The Palm.  Members can enjoy preferential rates at The Atlantis Spa, The Lost Chambers, Ray Feedings and Back-of-House Tours, Aquaventure, and Dolphin Bay, including preferred check-in at both Aquaventure and Dolphin Bay.  Members can also benefit from discounts throughout the dining experiences at Atlantis, and complimentary internet access.  Depending on the level of membership, guests may enjoy a complimentary upgrade, preferred resort check-in and late check-out.

"We are delighted to welcome Atlantis, The Palm as our newest hotel partner.  Our members can earn Miles, and enjoy discounts and upgrades (depending on the level of membership) at the luxurious resort.  We are always looking for new ways to make Skywards' membership more valuable to our members. This partnership will allow our members, both in the UAE and those coming to Dubai, to enjoy all that Atlantis, The Palm has to offer," said Brian LaBelle, Skywards' Senior Vice President.

"Atlantis is thrilled to partner with Emirates on their Skywards Programme," commented Brett Armitage, Senior Vice President, Sales at Atlantis, The Palm.  "Atlantis is always looking for ways to add value for our guests and a partnership with Skywards allows for guests not only to earn Miles while they enjoy Atlantis but also benefit from a wide variety of privileges."

Atlantis, The Palm transports guests into a  dazzling, imaginative world, encompassing a 46 hectare site with 17 hectares of water themed amusement at AQUAVENTURE, extensive fresh and salt-water pools and lagoon exhibits, an open-aired marine habitat second only to Mother Nature, a seemingly endless stretch of beach, luxury boutiques, numerous dining choices including four celebrity chef restaurants, an exciting nightlife experience, a Spa and Fitness Centre, and 5,600m² of meeting and function space.   With its enviable location atop the crescent of The Palm Jumeirah, the opening of Atlantis was a landmark event, redefining tourism in Dubai as the first truly integrated entertainment resort. 

To avoid disappointment, reserve your room early at Reservations@atlantisthepalm.com or by calling +971 4 426 1000 or book online at atlantisthepalm.com to begin enjoying this summer at Atlantis. 

¹ Reservations must be made via publicly available rates via Atlantisthepalm.com or booked through the Atlantis Reservations only.  Please note that members must be staying at the hotel to earn Skywards miles and all incidental charges must be charged to the guest room.  

-Ends-

About Atlantis, The Palm, Dubai
Atlantis, The Palm is a 1,539 room, ocean-themed destination resort located at the centre of the crescent of the man-made Palm Jumeirah in Dubai.  This US$1.5 billion joint venture project was developed with Dubai Government owned, Istithmar. Opened in September 2008, the resort utilises the 46 hectares site with 17 hectares of water park amusement, further marine and entertainment attractions and a collection of some of the most renowned world-class chefs including Nobu, Giorgio Locatelli, Santi Santamaria and Michel Rostang.  Atlantis, The Palm offers an unprecedented entertainment centre, an impressive collection of luxury boutiques and shops and extensive meeting and convention facilities.  It is home to one of the largest open-air marine habitats in the world, with some 65,000 marine animals in lagoons and displays including The Lost Chambers, a maze of underwater corridors and passageways providing a journey through ancient Atlantis.

About Skywards
Skywards, the award-winning frequent flyer programme of Emirates, offers three tiers of membership - Blue, Silver and Gold - with each membership tier providing exclusive privileges.   Members earn Skywards Miles when they fly on Emirates or partner airlines, or when they use the programme's designated hotels, car rentals, financial, leisure and lifestyle partners.  Skywards Miles can be redeemed for an extensive range of rewards, including tickets on Emirates and other Skywards partner airlines, flight upgrades, hotel accommodation, excursions and exclusive shopping.

Skywards has consistently demonstrated success in award recognition.  Among its many accolades, the programme has been named "Best Loyalty Program" by Middle East Traveller Magazine.  Over the last three years, the programme has also secured top honours at the annual Freddies Awards, the 'Oscars' of customer loyalty programmes.

For more information visit: www.skywards.com

MEDIA INQUIRIES
Dubai                                                                                    
Ashley McBain, Kerzner International                            
+ 971 4 426 0325                                                               
Ashley.McBain@Kerzner.com         

For further information about Atlantis please call +971 4 426 1000, or visit atlantisthepalm.com

Both low and high resolution colour photography of Atlantis is available at news.atlantisthepalm.com.  If you are new user to this site, please complete the online registration to be granted access to the online newsroom.

© Press Release 2010