-Dynamics Navision Allows Aswaaq to Maximize Efficiencies and Reduce Costs-
Dubai, UAE, March 3rd, 2009 - Microsoft Gulf today announced that Aswaaq has implemented Dynamics Navision Enterprise Resource Planning (ERP) software to maximize internal efficiencies. Since its inception, Aswaaq has been committed to providing a world class retail experience. The implementation of a robust technology platform will allow the retailer to automate business processes and adopt state-of-the-art technologies within its stores leading to enhanced customer experience and improved productivity across the organization. In addition, Dynamics Navision delivers value-added technical advancements and out-of-the-box integration with other Microsoft technologies, thereby improving total cost of ownership for Aswaaq.
"Aswaaq was looking for a comprehensive IT infrastructure that could manage all aspects of our automated processes" said Jassim Sajwani, Director of IT and Administration, Aswaaq. "Microsoft Dynamics NAV offers a comprehensive, cost-effective and standardized solution that fulfils all our business needs. The ease of setup and tight integration with the Microsoft products we already use allowed us to get up and running quickly and smoothly. We are already seeing increased productivity, reduced costs and timely decision-making. By using Dynamics NAV, we have enhanced the shopping experience for our customers."
As businesses in the Gulf continue to face the increasing pressure of limiting risk factors, Microsoft Dynamics Navision has proven to be a powerful solution for Aswaaq that can be tailored to its business needs at an affordable price. It also adapts to Aswaaq's expansion plans and supports more functionality in a pay-as-you-grow model.
Tamer Elhamy, Business Solutions Manager, Microsoft Gulf said, "Aswaaq was looking for a solution that would help streamline operations and find ways to use their internal resources more efficiently. Microsoft Dynamics Navision is a scalable and user-friendly solution that helps small and mid-market retailers deliver exceptional customer service and lower inventory costs as well as improve margins and increase revenues. It has enabled Aswaaq to develop efficient practices to expand and build competitive advantages. By delivering flexibility, adaptability and increased productivity, Navision is set to transform the way businesses compete in today's global marketplace."
Dynamics Navision provides robust capabilities to quickly deploy new services. It also enables Aswaaq to have a single, integrated location where employees can efficiently collaborate, find organizational resources and leverage business insight to make better-informed decisions. Some of the other Microsoft technologies adopted by Aswaaq include Microsoft SQL Server, Windows Server and Microsoft Office.
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About Microsoft Dynamics
Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that help businesses work more effectively. Delivered through a network of channel partners providing specialised services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business. For more information please visit http://www.microsoft.com/dynamics/default.mspx
About Microsoft Gulf
Founded in 1975, Microsoft (NASDAQ:'MSFT') is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Gulf opened its Dubai-based headquarters in 1991. Microsoft Gulf today oversees Microsoft activities in Bahrain, Kuwait, Oman, Qatar, the UAE and Yemen. Microsoft Corporation's address on the World Wide Web is: www.microsoft.com Microsoft Middle East's Web site is www.microsoft.com/middle east
Microsoft contact
Dina Al-Ghussein
Microsoft Gulf
Tel: +971 4 3917000
Email: v-dinagh@microsoft.com
Media contact
Ayesha Karumbaya
Asda'a Burson-Marsteller
Tel: + 971 4 3344550
Email: a.karumbaya@asdaa.com
© Press Release 2009
