Kuwait, September 8th, 2012: In the build up to its highly anticipated launch later this year KidZania Kuwait, the family entertainment centre, is pleased to welcome Asnan Tower, the largest dental clinic in the Middle East as its newest marketing partner. In line with KidZania's award-wining approach to education and entertainment ('edutainment'), Asnan Tower will create an interactive dental establishment in the child-centric city to help teach children about the importance of dental and oral hygiene.

Asnan Tower's special kid-sized dental clinic will provide children with the opportunity to role play as dental assistants in a highly interactive and educational setting. Through the latest computer systems children will learn how to prevent cavities and even perform root canals. Utilizing their new skills on a state of the art dummy patient, this hands-on approach will let children understand dental and oral hygiene, and help them overcome potential dental anxiety and fear.

Commenting on the partnership, Chairman and Executive Manager of Asnan Tower, Dr. Essa Nabeel Al-Essa said: "The aim of Asnan Tower is to continuously communicate to our society the importance of dental and oral hygiene. By partnering with KidZania Kuwait, we are taking a different approach in delivering this message through KidZania's unique experiential marketing platform. We are proud of our partnership with KidZania Kuwait and are certain it will strengthen our outreach among children by increasing awareness of the need for dental and oral hygiene through a fun and interactive setting."

"Our approach to developing KidZania Kuwait's marketing partnerships is to ensure that each partner's establishment provides children with the right environment to learn and explore new skills and new experiences in an immersive and dynamic setting," said Fernando Medroa, Vice President of Leisure & Entertainment at M.H Alshaya Co. who operate the franchise for KidZania Kuwait. "From a child's perspective it is all about fun and our partnership with Asnan Tower will support our vision of delivering an exciting mix of activities which combine elements of education and entertainment."

KidZania Kuwait is scheduled to open in the new Phase III expansion of The Avenues later this year, where it will welcome visitors, aged 4-14, to role play more than 100 different activities within a realistically themed environment.

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About KidZania:
Much more than a children's museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role playing with real life. KidZania creates a children-centric city experience designed to educate and inspire 4 to 14-year olds - from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter children-sized city. As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a children perspective - it's all about fun.

KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are ten other locations including, Monterrey (Mexico); Tokyo, Jakarta, Koshien, Lisbon, Dubai, Seoul, Kuala Lumpur, Cuicuilco (Mexico) and Santiago (Chile). To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with 10 facilities in development, including locations in Jeddah, Bangkok, São Paulo, Moscow, Mumbai, Istanbul, Cairo, London and the United States.

For more information about KidZania and the facility locations, visit www.KidZania.com

© Press Release 2012