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DUBAI - Apparel Group is proud to continue the expansion of the Canadian Lingerie brand La Vie en Rose in the UAE by recently launching the store in Mall of the Emirates, located on the ground floor. The leading sleepwear, lingerie and swimwear retailer has over 210 stores across Canada and 90 locations worldwide. La Vie en Rose began expanding outside the country in 2004 and initially entered the UAE market 15 years ago. Today, the brand has established 10 locations in the country.
Alessandro Caruso, Vice-President, International of La Vie en Rose said “La Vie en Rose is very proud to have presence in the renowned Mall of the Emirates. After such an exceptional yet uncertain year, we are thrilled that the brand has been able to expand globally. This allows us to continue to pursue our initial expansion objective, which is to establish footprint in all continents. I am optimistic of its realization.”
About the collection:
The new collection is themed around “Time to Unwind” since fall is around the corner, La Vie en Rose new sleepwear collection is inspired by the warm shades of winter, yet the fabric remains light and soft. This season’s trend includes cosmetic pink and dusty rose color tones, “The Dream in Cotton” collection offers comfortable, breathable, and durable fabrics presented in mix of solid colors and prints. La Vie en Rose has also introduced new style bodies, such as buttoned camis and nighties in the cotton sleepwear collection, the perfect transition pieces to add to your winter sleepwear wardrobe.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate with headquarters based in Dubai, UAE; catering to thousands of eager shoppers through +1750 stores and +75 brands across all platforms and employing over 16,500 multicultural staff in 4 continents.
Apparel Group has carved a strong presence in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
Apparel Group operates brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include fashion, footwear and lifestyle retail categories such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Inglot, Tim Hortons, Cold Stone Creamery, Rituals and Jamie’s Italian to name a few.
The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com.
About La Vie en Rose
Founded in 1985, La Vie en Rose has stood out as a Canadian leader in the lingerie and swimwear industry since its acquisition by the President and CEO, François Roberge in 1996, along with his partners Lina Di Liello and John Izzo. Today, the Montreal-based company has over 3,000 employees working in its 200 Canadian retail stores, head office and distribution centre. La Vie en Rose is a true Canadian success story that has been growing internationally since 2004 and has opened 90 stores in 16 countries.
For further information, please contact: PR@appareluae.com
© Press Release 2021
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