04 April 2007
Created By Internationally Renowned and Legendary Perfumers

Amouage, one of the leading luxury fragrance houses in the world that is deeply rooted in modern Arabian opulence, has launched its new fragrances, Reflection Woman and Reflection Man.

The two fragrances celebrate the power of the individual and were created to inspire quiet introspection and a sense of one's true self and inner inspiration. As a pair, the two fragrances are united by cool, vibrant florals in their top and heart notes, which are in turn balanced by the warm, rounded, woody notes in the base.

"The Middle East is especially receptive to fragrances as they are ingrained in rich Arabian tradition," expressed David Crickmore, Amouage CEO. "The new fragrances represent the company's progressive nature by preserving the past in modern times, where the importance of appreciating inner beauty should never be overlooked especially in the fast-paced and ever changing world we live in today." Crickmore added, "This is an exciting time for Amouage. As we prepare to celebrate our silver jubilee, we ourselves are reflecting on our true heritage and essence in our quest to preserve and pioneer the Arabian perfume industry." 

Reflection Woman was created by legendary perfumer and nez, Maurice Roucel.  His creations have included perfumes for Gucci, Donna Karan, Helmut Lang, Castelbajac and Kenzo, as well as cult fragrances such as Herms 24 Faubourg, Rochas Tocade and Guerlain Insolence.  Roucel has won almost every award afforded to a great perfumer, including American, European and French FiFi Awards, French Oscars and the prestigious Coty prize.

Reflection Man was created by Lucas Sieuzac, a renowned young perfumer who has already had great success with perfumes he has created for Givenchy, Emporio Armani, Mavive and Biotherm.  Sieuzac is renowned for his sophisticated fusions and engaging dualities.

Reflection Women and Reflection Man is available at prestigious perfumeries and department stores around the world. The epitome of luxury, Amouage has stellar world-wide following including royals, global leaders and celebrities.

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About Reflection Women - Eau de Parfum
A light, spring-like fragrance, with notes inspired by a secret garden. Water violet, purple freesia and tropical green leaves in the top notes, sit above cool white flowers such as magnolia and jasmine in the heart.  Warmth is injected in the base notes with the use of amber, cedarwood and sandalwood.

About Reflection Man - Eau de Toilette
A sophisticated, fresh and spicy fragrance, conjuring images of high summer by the sea.  Red pepper berries, rosemary and bitter orange leaves provide wonderfully warm and fragrant top notes, whilst the floral heart contains notes of orris, jasmine and neroli.  As with Reflection Woman, the spicy freshness of this fragrance is balanced by warm, rounded notes of cedarwood, sandalwood, patchouli and vetyver in the base.

About Amouage
Founded 25 years ago by the Omani Royal family to sustain the millennia-old traditions of Arabian perfumery, Amouage is one of the leading luxury fragrance houses that is deeply rooted in modern Arabian opulence and creates some of the most finely crafted fragrances in the world. The only globally distributed luxury brand from Oman, Amouage's distinctive bottles were created by Asprey of London.  The women's bottle was inspired by the dome of the Ruwi Mosque in Muscat, whilst the men's is fashioned after the Khanjar, the ceremonial Omani dagger.

Traditionally offered by the Sultan and members of the Royal family and senior Government Ministers of Oman to heads of state during official visits, Amouage also has a stellar following around the world among celebrities including Marcia Cross, Randy Quaid, Kimora Simmons, Terrence Howard, Pierce Brosnan, Benjamin Bratt and Frank Lampard.

Amouage's current portfolio includes the Heritage Collection, Gold, Dia, Ciel, Eau d'Amouage, Esprit d'Amouage, Arcus, Cirrus and Silver Cologne in addition to the newly launched Reflection. Amouage perfumes are available at prestigious perfumeries and department stores around the world.

For more information, please contact:
Hassan Al Saleh
TRACCS Public Relations
Muscat, Sultanate of Oman  
Email: hassan.alsaleh@traccs.net
Visit: www.amouage.com

© Press Release 2007