Amore & Baci, the Italian do-it-yourself beaded jewelry brand, has rapidly penetrated the Middle East market with the opening of 25 points of sale in the region in 2010 and more to expect in 2011.
Amore & Baci creates a new trendy jewelry concept for women who want to express their own feelings by always having a unique and exclusive creation. It offers 925 sterling silver beads with a high quality mix of materials like Swarovski crystals, Murano glass, cubic zirconia, and enamel, among others.
"The brand is very well-known internationally but the concept is very new to the Middle East. Despite this, we received a very good response from the market during our launching phase," explains Giovanni Licastro, owner of the Amore & Baci brand.
Each bead design is accurately crafted by skillful artisans from Italy. Choose from a wide range of colors and design to create unlimited jewelry combinations that will express your originality and creativity. Capture life's moments with Amore & Baci as you collect beads representing animals, kids, gadgets, accessories, flowers, and other symbols meaningful to you.
There is also a collection for kids called Amore & Baci Jr. which features cute and colorful pet bead designs, toys, and cartoons kids will surely enjoy wearing. Kids will enjoy and be proud of filling in colorful rubber bracelets and necklaces with their own choice of bead design. Matching earring and rings are available to complete the look.
For people looking for meaningful gifts with a personal touch, Amore & Baci is a charming jewelry gift for friends and family to celebrate life's events.
"We see a huge potential of Amore & Baci in the Middle East that is why we are concentrating on the development of our existing points of sale; and as we expand the line to create a full brand concept, we expect more growth for the brand beginning 2011," adds Licastro.
In Dubai, Amore & Baci is available at Dalya kiosks in Mirdif City Center and at the Mall of the Emirates, as well as at Clarity fine jewelry shop at the Gold and Diamond Park.
Amore & Baci is also available in Kuwait, Qatar, Saudi, Lebanon, and Syria. Amore & Baci is exclusively distributed by Christian Bernard Middle East, the regional subsidiary of the Christian Bernard Group in France.
-Ends-
© Press Release 2011
