Dubai residents can now experience the latest scents by Arcadia, the Dubai-based perfumery brand, created by Amna Al Habtoor, in its flagship UAE store in Dubai’s premium retail and gastronomic hotspot, Dar Al Wasl.

Located on Wasl Road, and officially opened today, Thursday 5th March, the store will showcase Arcadia’s full collection, with all 10 scents from the critically acclaimed debut collection, Edition 1, including top seller No.9 Vanilla Pod, and the highly sought after Edition 2 collection, the Dark Series, as well as a number of limited-edition fragrances.

Arcadia will also officially launch the new exclusive fragrance ‘Bounded’. The limited-edition perfume will feature saffron, rhubarb and honey top notes, while the heart contains rose absolute, Turkish rose, carnation and toffee, and the base notes are made up of amber, oud and patchouli.

‘Bounded’, which will retail at AED 700 (+5% VAT), comes complete with a 100ml fragrance bottle as well as a smaller every day 15ml bottle.

Amna Al Habtoor, the owner of Arcadia, said: “The opening of our flagship store in Dubai not only reinforces our goal to be recognised as one of the leading perfumeries in the region, but also reiterates our long-term expansion plans both regionally, and indeed internationally.

“In celebration of our new store, we have created exclusive fragrance ‘Bounded’ which combines scents from the Gulf’s culture, history and heritage. The narrative for the perfume is based on travelling but always returning, bounded to our roots.

“Our goal has always been to introduce people to an innovative way of experiencing perfume - our fragrances are created based on memories and nostalgia and come with a unique narrative that’s relatable to each and every customer.”

Arcadia owner Amna Al Habtoor will be present at the opening of the store today, 5th March from 4pm – 6pm, meeting with guests and personally taking them through the boutique fragrance house story from inception to present day.

In addition, a calligrapher will also be on hand over the course of the opening weekend – Thursday 5th March till Saturday 7th March – personalising perfume bottles with unique calligraphy.

“Over the last six months, the company has continued to go from strength to strength with the introduction of our newly rebranded product range, including sustainable packaging and a new website which has enhanced our global reach.

“Complementing the cruelty, paraben and chemical free fragrances, we have also introduced new sustainable packaging which consists of pouches made from recycled materials in the UAE.”

A pioneer in the region for breaking the gender & cultural boundaries with unisex scents, Arcadia – which was established in 2018 – creates fragrances using the most luxurious ingredients while being environmentally conscious and cruelty-free.

For more information on Arcadia, please visit: www.arcadiabyamna.com

© Press Release 2020

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