* Almasa commitment to develop PC Storage product offering
* Hitachi products to complement existing Almasa PC storage vendor partnerships
* Resellers offered highest quality Hitachi PC storage products
Dubai, UAE. 1st July, 2004 - Almasa IT Distribution - PC Storage Division, one of the leading hardware distribution specialists and providers of fast and efficient storage products across Europe, Middle East and Africa, today announced that it has signed a deal with Hitachi Global Storage Technologies, one of the world's largest suppliers of hard disks and a division of Hitachi Ltd, the leading global electronics company, to distribute the full range of Hitachi Hard Disc Drives throughout the Middle East and North Africa.
Mr. Mehdi Amjad, Managing Director, Almasa IT Distribution commented, "The Hitachi agreement serves to reinforce Almasa's position as one of the leading IT distribution specialists in the Middle East. By developing such quality vendor partnerships we can truly offer our customers the very best depth and breadth in PC Storage products." He continued, "It also demonstrates our commitment to the expansion of our PC Storage Division and further strengthens our PC storage portfolio. The Hitachi PC storage product range both compliments and enhances the PC storage products that we already offer our resellers in this market".
Almasa IT Distribution - PC Storage, provides products to resellers, retailers, assemblers and systems integrators. Channel relationships are developed through an attentive and highly focussed local sales force and supported by logistics and RMA. PC Storage is specialised on the entire range of hard disk drives from 1" to 3.5" and all types of consumer and personal storage. The complete range of PC storage solutions are provided at highly competitive prices made possible due to the state of the art infrastructure supported by an efficient Dubai based back office operational headquarters.
Almasa customers will now have access to an extensive range of notebook drivers as well as the existing range of storage products. The complete Hitachi Hard Disc Drive range will include from 1" to 3.5" PATA, SATA, SCSI drives, the 2.5'' notebook driver range and the 1" to 1.8" Micro Hard Disc Drives. Product availability is immediate.
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About Almasa IT Distribution (formally Almasa Distribution):
Founded in 1996, Almasa Distribution's rapid expansion and commitment to service excellence, has positioned the company to be the resellers first choice for sourcing leading IT hardware and networking solutions in the Middle East. Dedicated to the reseller channel, Almasa Distribution consistently delivers expert logistics to fulfil the differing requirements of the market and demands for quick product turnaround.
Headquartered in Dubai, Almasa Distribution has warehousing facilities in Jebel Ali Free Zone and regional offices in Saudi Arabia, Egypt and Kuwait. With the development of the regional offices over the coming year, the company has secured an enviable position of being close to their customers and providing localised in-country services.
About Hitachi Global Storage Technologies
Hitachi Global Storage Technologies is one of the world's largest suppliers of hard disk drives. It was founded in 2003 as a result of the strategic combination of Hitachi's and IBM's storage technology businesses. The company's goal is to enable users to fully engage in the digital lifestyle by providing access to large amounts of storage capacity in formats suitable for the office, on the road and in the home.
The company offers customers worldwide a comprehensive range of storage products for desktop computers, high-performance servers and mobile devices. For more information on Hitachi Global Storage Technologies, please visit the company's Web site at http://www.hitachigst.com.
For more information please contact:
Sanjeeta Chatterjee,
Corporate Marketing and Communications,
Almasa IT Distribution,
Tel: +971 4 334 8855,
sanjeeta@almasa.com,
www.almasa.com
Jo Gay,
NettResults Media Relations
Tel: +971 4 331 1593,
jo@nettresult.com,
www.nettresults.com
© Press Release 2004
