Dubai - Al-Futtaim Honda, exclusive distributor of Honda cars, bikes, marine engines and power products in the UAE, has launched the CBR1000RR in the region.

First introduced in 1992, Honda’s largest CBR has continuously reset expectations of what an open-class sport bike should be, with a holistic “Total Control” design approach that focuses on cornering, acceleration and braking.

That practice is taken to the next level with the 25th anniversary CBR1000RR SP, which is also fully loaded with a cutting-edge electronics package. The result is a machine that is underpinned by the “Next Stage Total Control” concept, with nimble handling and amazing acceleration.

“Since their debut, the CBR bikes have been designed to perform in the real world, the way real customers use them,” said Yolanda Delport, General Manager – Marketing at Al-Futtaim Honda.

“We’re pleased to launch the 2017 CBR1000RR SP, which follows in that same tradition by providing a superbly balanced package with Honda’s best power-to-weight ratio ever. It works incredibly well on track and, even more importantly, is both exhilarating and uniquely rewarding to ride out on the open road,” she added.

The CBR1000RR SP has received a vast array of improvements, including some that come straight from the RC213V-S. Electronics play a big role, including semi-active Öhlins Electronic Control suspension (S-EC), plus a number of rider aids built around the five-axis Inertial Measurement Unit (IMU).

Power and torque have been increased through a higher compression ratio and revised cam timing, while ample use of magnesium (engine covers) and titanium (muffler and—for the first time on a mass-production road bike—fuel tank) have reduced weight and improved mass centralisation. The twin-spar aluminum frame’s rigidity balance has been finely adjusted, and the swingarm is stiffer. Brembo monobloc four-piston front brake calipers use high-performance track-ready brake pads, while a narrower radiator and new bodywork achieve a slimmer profile.

The CBR1000RR is available for AED 67,900 and the CBR1000RR SP for AED 77,900 across all Al-Futtaim Honda showrooms in the UAE.

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About Al-Futtaim Honda
Al-Futtaim Honda, part of Al-Futtaim Automotive, is the sole distributor for Honda vehicles, motorcycles, marine engines, power products and parts. Recognised as one of the largest independent Honda distribution companies in the world, Al-Futtaim Honda is supported by a network of 10 modern showrooms and 11 after sales facilities and five retail part counters located across the UAE. The flagship Honda Dubai Festival City showroom was officially confirmed by Honda as the largest Honda showroom in the world. For more information, please visit www.hondauae.ae, Honda UAE Facebook page: facebook.com/HondaUAE or call 800 HONDA (800 46632).

About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 31 countries through more than 200 companies. The group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass, Asia, Australasia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector. For more information visit: www.alfuttaim.com

© Press Release 2017