Ajman, UAE, March 30, 2009: Ajman City Centre and Ajman Police hosted a joint road safety awareness campaign to educate visitors to the mall on the dangers of driving while using a mobile phone.

Research shows that talking on a mobile makes drivers less aware, and reduces their ability to control the vehicle - the likehood of an accident dramatically increases by up to four times.

For four days last week, Ajman Police staff educated shoppers at Ajman City Centre on the dangers of using a mobile phone while driving. They gave away specially produced brochures, T-shirts, caps, pens and colouring books for children.

Colonel Ali Saeed Al Matroushi from Ajman Police said, "While mobile phones have become an important part of our lives, there is no doubt that using them while driving significantly increases the risk of an accident. Our message is simple - avoid using mobile phones altogether while driving. If you must take a call, pull in and park in a safe place or use a hands-free device."

Jassem Al Khaja, General Manager, Ajman City Centre says it is not just the driver's life that is in danger but those around them. "No phone call is worth putting your life or the lives of others at risk. We are very glad to partner with Ajman Police to help increase safety on the Emirate's roads. I hope our visitors found this campaign useful and will help in spreading the message among the wider community."

-Ends-

About Ajman City Centre:
Conveniently located on Sheikh Zayed Street and just off Emirates Road, is the largest shopping mall in Ajman. The centre is at the heart of the community and offers customers a combined shopping and entertainment experience close to home. The centre originally opened in December 1998 with 46 stores. It has since added a further 22 stores, and increased its total retail area to over 37,000 sqm. The Centre prides itself on convenience, friendly service, and value. Ajman City Centre houses a 6-screen CineStar cinema, 16 multi-cuisine restaurants and food outlets and Magic Planet - the ever popular entertainment destination for families. 

For more information, please contact:
Komal Manglani
Polaris Public Relations
P. O. Box 32838, Dubai,
UAE
Tel: +9714-3415555;
Fax: +9714-3415588
Email: k.manglani@polaris-me.com

© Press Release 2009