Adidas inspires the city of Dubai to race for the deserts through powerful film featuring Zidane

• In partnership with Dubai Fitness Challenge, 2K and 5K races will take place at Al Marmoom Conservation Reserve in Al Qudra on November 27
• Runners can sign up through the adidas app, available through iOS and Google Play

Dubai  :  Continuing to build on its contributions to help reduce our impact on the environment, adidas is uniting people through sport to create change by inviting the city of Dubai to Race for the Deserts on November 27^th.  The event aims to raise awareness of the threat of plastic pollution in our deserts while supporting the nation’s vision for a more sustainable future.

Told via powerful footage shot across the city of Dubai, the film provides a preview of how one of the world’s most thriving cities rose from the desert, encouraging residents to preserve the nation’s birthplace and help end plastic waste.

Starring football legend Zidane and multiple adidas brand ambassadors, including Raha Moharrak, Walid Yari and Baraa El Sabbagh as well as adidas Runners coaches George Crew, Elizabeth Thompson and Lucy Murt, the film “Race for the Deserts” visits destinations including Dubai Design District and the historical Al Bastakiya, before ending in the epic desert of Al Qudra. 

To view the video, visit @adidasDXB on Instagram

How to sign up to Race for the Deserts:

adidas app users can sign up directly through the following link: https://go.adidas.com/ihha/85b7090a 

Those without the adidas app can sign-up through the following steps:

• Download the adidas mobile app on iOS or Google Play
• Select ‘on the radar’ at the bottom of the page
• Scroll down to ‘events in my area’
• Select ‘sign up’ to join us on November 27^th

For every KM ran on November 27^th, 10 AED will be contributed to adidas’ local sustainability partner Dgrade in an effort to keep our deserts clean.

Additionally, and as part of the build up to Race for the Deserts, adidas hosted a community run on Friday, November 12 in Al Qudra Desert. Following the run, participants collected plastic litter close to the area as part of the brand’s initiative to create a better future for sport through sustainability whilst making a difference to the local environment.

For more information and to follow the conversation, follow @adidasDXB and #adidasDXB #Dubai30x30 #RacefortheDeserts

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About adidas

adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

For further media information, please visit www.adidas.com or contact:
Salma Malaeb
Salma.Malaeb@redhavasme.com
RED HAVAS

© Press Release 2021