Active PR partnership with MPR to develop Public Relations within the Kingdom of Saudi Arabia

Dubai, UAE/Riyadh, KSA - 19 November 2008 - Active  PR the regional strategic public relations and marketing communications consultancy has signed partnership agreement with MPR, one of the oldest established PR agencies in the Kingdom of Saudi Arabia (KSA). This partnership is designed to extend the reach of both agencies to deliver effective Client PR campaigns and activity across the GCC, Levant & KSA markets, as well as enable an active exchange of domain, market and industry knowledge between the two Agencies.

This partnership has come about after a thorough review of the Saudi market, PR potential and a partner that can deliver on the ground. The decision by both parties came into effect during the summer period and has undergone a 'soft launch' where both Active PR and MPR have fine-tuned the working structure and process by managing Client activity both inward and outward bound from the Kingdom.

During the soft launch period, Active PR has travelled to KSA to meet with both media and potential join Clients. 

"2008 has been in every way a milestone year for Active Public Relations, from our 5 five year anniversary, to winning both the regional and international CNBC awards, to several key Client wins and the opening of our Saudi office," said Louay Al-Samarrai, Joint Managing Director, Active PR. "We are excited about this collaboration and the additional insight, and presence it gives our Clients within a very key market."

Mr Badi Al-Badrani, Business Development Manager, MPR commented: "We are very pleased with this partnership which reflects our expansion plans. Furthermore, this announcement comes as clear evidence of the success MPR has seen over the past few years and we foresee further successes going into the future."

"We believe that with our experience and knowledge within the Saudi market combined with Active PR's best practice and high standards of conducting PR across different markets in the ME region, we will have the ability to provide the our Clients with added value consultancy and Best Practice PR," he added.

The two agencies plan various media briefings both in Riyadh, KSA and Dubai, UAE in the coming months.

-Ends-

About Active PR
Active PR and Marketing Communications Consultancy (Active FZ LLC), was founded in May 2003 and is located in Dubai Media City. Its mandate is to provide regional strategic public relations and marketing communications consultancy to Clients looking for relevant and realistic communications programmes in the Middle East.  Active PR's process combines extensive regional market knowledge and a process driven approach that delivers proactive & effective public relations. Active PR's Clients include Xerox, McAfee, SITA, Giga Group, Optoma, Belkin, IFS, Axis Communications, Al Mizan Real-Estate, Western Digital and R&M. For further info, please visit our website: www.activepr.biz

About MPR
MPR was founded on 2000 in the Saudi capital of Riyadh. MPR, which is regarded as one of the fastest growing specialized companies in the Gulf region, has a wide list of clients including a group of the most prominent companies operating in many economic sectors. It has also a wide list of marketing and media solutions in addition to adopting media communications.

MPR Clients include Aloula geojiet company, Al-Elm Information Security, Al Talayia Tyres Company, the exclusive agent of Bridgestone Tyres in Saudi Arabia, Al Hoshan Company Lt. ARASCO Company, Abdul Mohsen Al Hokair Tourism Group, Interactive Saudi Arabia Company.   

MPR provides a number of services including media consultations, organization and holding of conferences and symposiums and crisis management, preparation of strategic plans on public relations for clients, launching public awareness and social responsibly campaigns, media coverage and editorial writing and other relevant services.

For further information on Active PR please contact:
Sawsan Ghanem                                   
Active PR - Managing Director
E-mail: sawsan@activepr.biz
Tel: +9714-3900228
Louay Al-Samarrai
Active PR - Managing Partner
E-mail: louay@activepr.biz
Tel: +9714-3900229

For further information on MPR  please contact 
Badi Albadrani
Managing Director
Riyadh,KSA
MPR Public Relations | KSA
Direct Line : +966 1 455 4033 / 2052200 Ext 222
Mobile/cell : +966  500559009
Fax:+966 1 455 4766
badi@mpr-ads.com
www.mpr-ads.com   

Tamer Abbas
Account Director
Riyadh,KSA
MPR Public Relations | KSA
Direct Line : +966 1 455 4033 / 2052200 Ext 224
Mobile/cell : +966  5 57365751
Fax:+966 1 455 4766
tamer@mpr-ads.com
www.mpr-ads.com 

© Press Release 2008