Abu Dhabi National Carpets: The first, the pioneer, the trendsetter

06 September 2011
The first carpet manufacturer in UAE is till today the industry pioneer, setting both trends and bench-marks for the rest to follow. Set up in 2001, Abu Dhabi National Carpets Factory (ADNC) is the leading manufacturer and supplier of residential and hospitality carpets in the GCC and beyond. ADNC specializes in customized end-to-end carpeting solutions that deliver aesthetics and functionality, adding up to lasting value. The company is known in trade circles for its commitment to quality as well as customer timelines, ensuring standards that match the highest worldwide. With a string of firsts, ADNC is a committed trend tracker who sets benchmarks for the regional carpet industry.

An important participant at Domotex Middle East 2011, ADNC is a local home grown company that takes pride in its UAE origins and contributions to the country's industrial climate and economy. Being based centrally in Abu Dhabi, the company ensures shorter lead times across its entire product range, services and solutions.

ADNC is a member of the Abu Dhabi National Industrial Projects (ADNIP), a greenfield industrial investment group established in 1997. A private shareholding company, ADNIP is a world class industrial group that sets regional benchmarks in entrepreneurial foresight and managerial excellence. Today, ADNIP's track record is testimony of that vision being realized across its subsidiary companies. As an ADNIP subsidiary, ADNC shares the same passion for new ideas which add value to business.

ADNC is ISO 9001:2008 certified and manufactures around 11 million sq mt. of carpets and 6,000 tons of yarn every year. The facilities undergo continuous upgrades and expansion, leading to a production capacity that keeps rising constantly. The company is equipped with full fledged production facilities including Bulk Continuous Filament Extrusion machines, polyester dyeing facilities, Chromojet printing machines, Frieze and heat setting machines, tufting and weaving machines. In fact ADNC, which is also a member of the British Wool Marketing Board, is the first local producer of Axminster-woven carpets in the UAE with a quality blend of 80% British wool and 20% nylon.

For Domotex Middle East 2011, ADNC has a specific focus. The company will showcase Hospitality and Leisure carpets including Axminster, 1/8 graphic cutpile and Yamaguchi in 80/20 wool. For the trade market, the spotlight is on Frieze, graphic loop pile, Yamaguchi cut & loop and level loop piles. ADNC will also announce new designs and constructions in both Axminster and Yamaguchi, new Frieze colours and new graphic loop pile designs.

The shift in trend towards Frieze products, and demand for shorter lead times from design to realization place ADNC in a strategically strong position because the company can generate its own unique portfolio of designs. This also brings to the fore the power of creativity, service and responsiveness in the projects market - a clear strength area for ADNC.

ADNC has a team of acclaimed and experienced designers who take time to fully understand client objectives and propose optimal solutions to create a one-of-a-kind space and a one-of-a-kind impact. The team's creative capabilities are greatly enhanced by the most advanced computerized drafting and design tools that generate life-like renderings and allow clients to visualize their environment accurately.

ADNC's Projects Department supplies and implements large turnkey contracts. The Department caters to a range of sectors including hospitality, palaces, universities, ministries and religious institutions with a wide choice in designs and concepts meeting their precise requirements.

The increasing awareness of 'green' carpets and environmentally sensitive production processes is changing the market dynamics. With a strong eco-orientation and green thinking, ADNC is more than ready to cater to this market demand. ADNC has been awarded the Green Label Plus certification from the US based Carpet and Rug Institute - this is the assurance of high ambient air quality when using the company's carpets. ADNC is also associated with the Emirates Green Building Council in the capacity of a corporate member. Together with the Council, ADNC contributes to uphold green building principles and works towards sustainability.

All of which combine to deliver the ADNC commitment. It's the kind of commitment that has stood the test of time, and has contributed to the company's reputation as an important industry captain that leads the way and keeps the quality flag flying in the country, the region and beyond.

Key prestigious projects handled by ADNC include:

• Prince Mohammed Bin Fahd Palace, Riyadh, Kingdom of Saudi Arabia

• Al Suhar Mosque, Muscat, Oman

• Sheikh Zayed University Theatre, Dubai, UAE

• Flora Hotel, Dubai

• Kempinski Hotel, Djibouti

• Sh. Mohd. Bin Rashid Al Maktoum Palace, Morocco

• Ministry of Awqaf - Oman

• Markhania Al Bateen Mosque, Al Bateen

• Shangri-la Resort Hotel, Abu Dhabi, UAE

• Jumeirah Zabeel Saray, Palm Islands, Dubai, UAE

• Amwaj Beach Rotana Hotel, Dubai, UAE