Abu Dhabi Department of Culture and Tourism- signs agreement with Emaar supporting the local publishing industry

Abu Dhabi: The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has signed an agreement with Dubai-based Emaar Properties to support the ‘Promoting Culture’ initiative. The initiative aims to enrich the reading community in the UAE and the Arab region as a whole, through financing the local translation and publishing industry and developing its printing and distribution mechanisms.

The agreement was signed by Saood Al Hosani, Acting Executive Director, Business Support Sector at DCT Abu Dhabi, and Ahmad Al Matrooshi, Managing Director of Emaar Properties, attended by Saeed Al Tunaiji, Director of the Publishing Department at DCT Abu Dhabi, and Ibrahim Al Hashmi, Executive Director of Corporate Services at Emaar Properties.

Saood Al Hosani, Acting Executive Director, Business Support Sector at DCT Abu Dhabi said: “We are delighted to launch the ‘Promoting Culture’ initiative in partnership with Emaar Properties, a widely-recognised world-class developer. This launch gives great impetus to the idea of ​​the initiative, which aims to explore new horizons in the fields of publishing and cultural development. Through this platform, we will enable the private sector and institutions from outside the cultural branch to play an active role in enriching the cultural scene. We are currently concluding similar agreements with other interested community institutions.”

Ahmad Al Matrooshi said: “Our partnership with DCT Abu Dhabi reflects our commitment to supporting the cultural and creative scenes of the UAE. ‘Promoting Culture’ aims to encourage and enhance a passion for reading and knowledge among the various groups of society. The initiative also aligns with our focus on working with various cultural and educational institutions in the country to drive social development strategies at all levels.”

Abdulla Majed Al Ali, Acting Executive Director of the National Library Sector at DCT Abu Dhabi, added that signing this agreement with Emaar contributes to expanding the chances for collaboration with the private sector, which in turn supports cultural growth in society.

“Our publication projects at DCT Abu Dhabi have a good reputation in intellectual circles, especially the ‘Kalima’ translation project, which enables the transfer of the most important books from different languages to Arabic, making other cultures easily accessible to the Arab reader,” said Al Ali. “We trust that the ‘Promoting Culture’ initiative will be the gateway through which partnerships are held to support the spread of knowledge to all.”

The agreement provides for the production and publication of titles, along with a cultural educational programme accompanying the publications. The programme will include book signings, talks and training courses. It also incorporates terms on providing media and online promotion services for the activities outlined, while offering exclusive benefits to employees of both parties, such as special discounts on DCT Abu Dhabi publications and membership cards in all Dar Al Kutub libraries across the emirate.

Under the agreement, the parties will work together to launch initiatives serving the community, which align with DCT Abu Dhabi’s strategy aimed at expanding the fields of research and education, diversifying the sources of partnerships, and enhancing communication and collaboration efforts with national institutions and entities.

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About The Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike.  The Department manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment.  Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, the Zayed National Museum and the Guggenheim Abu Dhabi.  The Department of Culture and Tourism – Abu Dhabi supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage.  A key role played by the Department is to create synergy in the destination’s development through close coordination with its wide-ranging stakeholder base.  
http://tcaabudhabi.ae/en 

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 167 million sq m in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 46,700 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 893,000 square metres of leasing revenue generating assets and 19 hotels and resorts with 3,874 rooms. Today, around 42 per cent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s largest shopping and entertainment destination, are among Emaar’s trophy developments. Emaar has now launched a magnificent new tower that will serve as the centrepiece of the Dubai Creek Harbour development. www.emaar.com 

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© Press Release 2018