Mikura Pearls and Perles de Tahiti Celebrate their 10th Anniversary
Mikura Pearls and their partner, Perles de Tahiti (a promotional organisation created by the government of Tahiti) are currently celebrating a decade of success and their continued leadership in the pearl jewellery market.
Pearl Enterprises LLC, the distributors of Mikura Pearls, introduced the brand to the UAE in 1992. Since then it has spread to other GCC markets: Oman, Qatar and Kuwait.
“We plan to expand the Mikura Pearls dealership network to Saudi Arabia and the Levant, as it is our ambition to grow Mikura Pearls into a regional brand throughout the Middle East,” said Mr. Chetan Karani, Managing Director, Pearl Enterprises L.L.C. Mr. Karani also said that the gold and jewellery industry in Dubai is one of the most vibrant in the region and commended Dubai for the initiatives being taken both by the government and the traders to firmly place the Emirate as the preferred regional hub for this industry. “In fact, Dubai has the potential to become a global trading centre for jewellery in the near future,” Mr. Karani added.
Although Mikura Pearls sales suffered in early 2003 due to the war in Iraq, in June, sales picked up and it is estimated that end of year sales will be higher than those of 2002.
The partnership between Mikura Pearls and Perles de Tahiti is ideal because of the high quality and uniqueness of the Tahitian pearls.
Tahitian cultured pearls; the fruit of a unique collaboration between man’s genius and nature’s magic are extracted from the Pacific Ocean and cultured in the French Polynesian Island of Tahiti.
“It is truly an honour for us to be in Dubai for such a prestigious occasion with our partners, Mikura Pearls,” commented Claude Mazloum, (INSERT TITLE), Perles de Tahiti. “We hope that the pearl jewellery market will continue to expand in the region, while servicing all our customers with various tastes and needs.”
For Perles de Tahiti, the partnership with Mikura serves their current marketing strategy of having a presence across the Middle East region with a well-known and reputable brand. Perles de Tahiti have also done promotions in Saudi Arabia, which is the biggest market in the GCC. However, Perles de Tahiti’s marketing strategy is global and covers every major market for pearl jewellery.
Mikura Pearls 2004 plans include increasing their marketing resources and appointing more dealers to create a stronger presence across the GCC. Pearl Enterprises LLC were recently the first company to be awarded with the Bareeq Award, by Dubai Municipality which is an achievement award for the best jewellery trading practices.
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For further information, please contact:
Deema Termanini,
Promoseven Weber Shandwick,
Dubai.
Tel 04 3210077,
Fax 04 3211711,
deema@promoseven.com
© Press Release 2004
