ADAC announces new figures spurred on by increased traffic, additional spend per passenger, and innovative promotions.

22nd December 2010 - Abu Dhabi, United Arab Emirates: Abu Dhabi Airports Company (ADAC), operator of the Emirate of Abu Dhabi's five airports, announced a 44.5% increase in Duty Free revenues and a 16% increase in passengers at Abu Dhabi International Airport during the F1™ season in November, compared to the period of last year's race.

The announcement was made during a prize draw event following a successful F1™ promotional campaign at the capital's airport Duty Free. The prize draw, attended by senior ADAC officials, was held yesterday at Yas Marina Circuit.

Following the successful rollout of its retail and food & beverage brand, Shop-Dine-Unwind, earlier this year and the F1™  promotional campaign, the month of November has been a great success for Abu Dhabi Duty Free, with all passengers flying to and from Abu Dhabi International Airport having the opportunity to participate in this activation.

During the event, Huraiz Al Mur bin Huraiz, ADAC's Chief Commercial Officer commented:

"The Shop-Dine-Unwind brand for the Abu Dhabi Duty Free has demonstrated to be an important asset to ADAC's portfolio of brands. We are proud of the success we saw with this year's F1™ season, which goes on to show that we have continued to improve on our customer experience at Abu Dhabi International Airport. I would like to also congratulate the winners and hope that they continue to use Abu Dhabi International Airport as their gateway to the world."

The promotional campaign was organized by ADAC offering targeted prizes to the various passenger demographic visiting respective outlets within Abu Dhabi International Airport.

The prizes on offer were a Fiat 500 car, a specially commissioned 400 grams and 24 carat gold F1™ model car, a pair of Rolex watches, $15,000 worth of Abu Dhabi Duty Free shopping vouchers and a VIP Luxury travel package to attend the Monaco Grand Prix 2011 including business class flights, helicopter transfers and a stay at the Monaco Fairmont Hotel.

-Ends-

About Abu Dhabi Airports Company (ADAC)
Abu Dhabi Airports Company (ADAC) is a public joint-stock company wholly owned by the Abu Dhabi Government. It was incorporated by Amiri Decree number 5, issued on 4 March 2006, to spearhead the development of the Emirate's aviation infrastructure. In September 2006, ADAC assumed responsibility for the operation and management of Abu Dhabi and Al Ain International Airports. In 2008, ADAC added Al Bateen Executive Airport (an exclusive private aviation airport), and Sir Bani Yas and Delma Island Airports to its portfolio. These airports are geared to serve the various segments of air travellers, the aviation marketplace, and will help contribute to Abu Dhabi's development as a destination for both business and leisure tourism. Currently under way is the multi-billion dollar re-development and expansion of Abu Dhabi International Airport designed to increase the overall capacity of the airport to more than 20 million passengers per year. As part of this redevelopment, a second runway and a third terminal have been completed.

For more information, please contact:
Abdulaziz Almusalam
Mob: +971 50 926 4380
Tel: +971 +971 2 447 2805
E-Mail: adac@hillandknowlton.com

Elham Bourani  
P.O. Box: 94449, Abu Dhabi, U.A.E
Tel: +971 2 635 4452
Fax: +971 2 635 4453
Mob: +971 50 818 0467
E-mail: ebourani@adac.ae;
Web sites: www.adac.ae, www.adacmediacentre.com  
Time Zone: GMT/UTC +4

© Press Release 2010