Dubai, 05 July 2004: The unique million Dirham promotion launched by Masafi and Mashreqbank has entered its final stages with customers of Masafi water left with 10 more days to win fabulous prizes in the form of Mashreqbank WOW! MasterCard Credit Cards.
The joint promotion, which got underway on June 1, 2004, will run till 15 July 2004. During this period the first 1,000 consumers, who collect a set of Masafi labels that have letters to form the winning word M A S A F I, will win Mashreqbank WOW! MasterCard Credit Cards. All that purchasers of 1.5 litre and 500ml Masafi bottles have to do is to peel and collect the label that has a letter behind it.
A total of 1,000 Mashreqbank WOW! MasterCard Credit Cards pre-credited with a total of Dhs. 1 million are being offered in this exciting promotion.
Ms. Zeina Mouhawej, Marketing Manager of Masafi said: "The promotion has been a tremendous success. Its popularity is reflected by the fact that the winners have come from different emirates. Masafi is always keen to give its consumers value-for-money deals, and this promotion has become even more attractive because of the tie-up with Mashreqbank".
Lucky consumers of the promotion can collect a winners' certificate at Masafi sales offices in Abu Dhabi, Al Ain, Dubai, Ras Al Khaimah and Sharjah. This certificate entitles the winner to a pre-credited WOW! MasterCard Credit Card that will be issued from select Mashreqbank branches in the UAE. Each of the 1,000 Wow! MasterCard Credit Card is pre-credited with Dhs.1,000.
Masafi has been a market leader for the past 28 years in the mineral water business in the UAE and GCC states. The company aims to enhance its market leadership by continuously enhancing the excellence of its wide range of products through its commitment to innovation and providing safe and healthy drinking water.
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For further information, please contact:
Kevin Hasler/Ghada Kammoun,
Bates PanGulf PR,
Tel: +9714 2219 065;
Fax: +9714 2247839
email: publicrelations@batespangulf.com
© Press Release 2004
