The three top drivers for employee attraction in 2023 for UAE professionals will be salary and compensation (60%), workplace environment (50%) and long-term job security (46%), a survey revealed.

The Attraction and Retention of Talent in Mena Survey by, a top Middle East job site, and market research agency YouGov, was conducted to underpin key drivers of company loyalty by outlining areas that attract employees to the workplace and/or company they work for.

The least important factors reportedly are aesthetics of the company such as the logo and website design (13%) and positive media presence (12%).

What matters post hiring

After being hired, the survey showed that the most important drivers of loyalty for professionals in the UAE are opportunities for long term career development (38%), training and development opportunities (38%) and job security (33%).

Workplace culture is instrumental in retaining employees by improving motivation and organisational commitment. Positively, 59% of respondents have been working in their current organisation for more than two years. In fact, almost 6 in 10 of the working population in the UAE are happy at their current workplace and 65% would recommend their current workplace to someone looking for a job.

Interestingly, nearly 7 in 10 agree that their company regularly takes feedback from their employees to understand them and 67% agree that the leadership takes their feedback seriously. Further, almost 7 in 10 respondents said they would apply in the current organisation for their current role if they had to do it all over again.

Ola Haddad, Director of Human Resources at says: “Besides salary, a large number of surveyed employees longed for long-term career development opportunities as a major driver of loyalty towards a company. This signals how clear demands for heightened company culture that are on the rise, can be closely linked to a desire for more genuine professional development.”

Most attractive business values

7 in 10 respondents in the UAE find an employer attractive if they follow good ethics and practices, followed by friendly company culture (60%) and corporate social responsibility (52%).

Attracting talent is an important step that employers need to remain aware of and proactively work on. When asked to what extent companies do a good job at exciting job seekers about their culture and attracting them to apply, 48% of respondents said ‘to a great extent’, 17% said ‘somewhat’, 12% said ‘very little’, and 4% said ‘not at all’.

Social Media (27%) and online company pages targeting job seekers (27%) are considered to be the most effective medium to promote a company’s culture to job seekers. When asked ‘what type of information would most excite you to join a company as an employee’, 65% of respondents voted for highlighting company’s perks and benefits, 44% said employee testimonials and reviews and 36% said company events and socials.

Zafar Shah, Research Director at YouGov said: “Overall, it seems that employees in the region are looking for more authentic experiences in the workplace. Now that the pandemic is nearly coming to a close, we foresee a bigger focus on employee loyalty in what has come to be known as the great age of resignation.”-- TradeArabia 

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