27 November 2011
KUWAIT: The Chevrolet story drove past a historic milestone of 100 years this November. Over the decades, the brand has redefined motoring for people across generations through its unrivaled innovations, iconic style, spirited performance and unmatched value.

The partnership between Yusuf A. Alghanim & Sons Automotive and Chevrolet in Kuwait dates back to the 1940s when Yusuf A. Alghanim & Sons became the exclusive distributor of Chevrolet in Kuwait. In the years that followed, Yusuf A. Alghanim & Sons has become a key partner in the region to establish the Chevrolet brand, and contributed significantly towards the economy and development of Kuwait.

Such an exceptional occasion deserves an equally enthralling celebration. Rightly so, Yusuf A. Alghanim & Sons Automotive held its own event honoring Chevrolet's 100 Years Anniversary at Safat Alghanim. The event opened in the presence of eminent personalities, VIP guests and leading media professionals. Yusuf A. Alghanim & Sons also extended the invitation to the patrons who have been such an important part of our journey with Chevrolet-the people of Kuwait.

The event showcased an exhibition of vintage Chevrolet vehicles, that included the 1970 Chevrolet Camaro Baldwin-Motion, 1965 Corvette Stingray Custom, 1953 Chevrolet Bel Air, 1953 Chevrolet 3100 Pick-up Truck. Alongside these timeless legends, visitors also got a sneak peek at the 45th Anniversary Edition Chevrolet Camaro and the Centennial Edition accessorized innovations by KromOzone, which were a huge crowd pleaser and a shining hit.

A walk-through gallery highlighted the defining moments in Chevrolet s 100year heritage alongside Yusuf A. Alghanim & Sons Automotive key milestones. Above all, the exhibition took everyone on a trip along memory lane by reconnecting with those Chevrolets that has transported generations of families in Kuwait.

The event witnessed a remarkable turnout of media, customers, youth, families and the ever so passionate Chevrolet fans. Furthermore, customers could also take advantage of Yusuf A. Alghanim & Sons Automotive once-in-a-lifetime 100th Year promotion on every purchase of Chevrolet vehicles.

Even 100 years past, Chevrolet is set on the promise of a proud present and will continue to stand out in the future with smooth and reliable passenger cars, powerful and safe SUVs, luxurious and spacious crossovers for families, in addition to performance cars and dependable pick-ups. Yusuf A. Alghanim & Sons Automotive is just as enthusiastic and looking forward to the journey with Chevrolet to deliver automotive excellence in Kuwait for the next 100 and beyond.

© Kuwait Times 2011