27 April 2005
DUBAI -- IKEA, a member of the Al-Futtaim Group, will be opening a 35,000 sq metre store at Dubai Festival City's retail arm, Festival Centre, in November this year. Four times bigger than IKEA's existing location at Deira City Centre, the new store will include parking for 1,200 vehicles and will offer higher levels of service through increased floor space, an increased product line-up and overall enhancements.
The IKEA store at DFC's Festival Centre will have 54 room sets for customers to envisage exactly how their homes can look. Home furnishing ideas will flow freely throughout the store and home consultancy experts will be on hand to help and advise.
Jim McCallum, Al-Futtaim Group Director - Retail Division, said the store would stand as a shining example of the IKEA concept of supplying well-designed functional home furnishings at exceptionally low prices. "Customers will be able to browse and feel at home like never before."
Dubai Festival City will be the third move for IKEA's Dubai store which started operations on Zabeel Road in 1991 then relocated to Deira City Centre in 1995 in order to answer the needs of its growing customer base for a wide range of well designed functional home furnishing products.
Housed at Dubai Festival City's Retail Park, the new IKEA store will be the largest in the Middle East. Close to the planning areas will be a dedicated play area for children, giving customers the opportunity to browse and discuss important needs in a relaxed manner. Sweden will be brought even closer to customers through a Swedish Foodmarket, stocking typical Swedish food, situated next to a large exit caf.
BY A STAFF REPORTER
© Khaleej Times 2005
