http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20120904:nBw045331a
   First-ever topic-focused Summit arms Asia Pacific service providers withstrategies to exceed customer expectations and increase revenueMORRISTOWN, N.J.--(Business Wire)--TM Forum today announced that its Customer Experience Management Summit 2012 isbringing together experts from across the Asia Pacific region to help serviceproviders understand how to exceed customer expectations, increase revenue andavoid churn through the use of industry best practices. This summit is TMForum`s first-ever topic-driven conference and focuses on the importance ofseamless and sustainable customer experience management in the digital economy.The two-day conference, held at the Prince Hotel in Kuala Lumpur, Malaysia, fromNov. 27-28, features exclusive C-Level keynote presentations from Aircel, DialogAxiata PLC, RHB Investment Bank, MTS and Tune Talk. In addition, the Customer Experience Management Summit includes over 25 industryspeakers and experts from leading communications providers in Asia Pacific suchas Celcom Axiata, Globe Telecom, Maxis Broadband, NTT and Telekom Malaysia, aswell as Skype, Tata and Western Union, among others. The summit`s packed agendashowcases real-world case-studies, industry best practices and insightfulsessions on a range of topics, such as:  * Engaging with customers via new communication channels, including socialmedia, Skype, live Web chats, SMS and other mobile applications * Aligning marketing and customer experience data * Anticipating customers` needs, and capturing and measuring feedback * Utilizing customer analytics to upsell and cross-sell * Building a customer-centric business with TM Forum`s best practices  "With smartphone adoption, mobility and social media trends gaining significanttraction in Asia, more consumers are demanding over-the-top services. As aresult, service providers need to review their customer experience strategies toensure that they remain relevant and can secure their role in the growing OTTvalue chain," said Nik Willetts, Chief Strategy Officer, TM Forum. "Becausecustomer experience goes beyond network coverage and adequate customer service,TM Forum`s Customer Experience Management Summit arms service providers with thetools they need to thrive in the digital services economy." TM Forum`s regional and topic-driven Summit Series delves deep into thecommunications industry`s pressing business issues by showing service providershow to overcome the latest market challenges. The Summit Series stands uniquelyapart from other regional conferences and events by offering expert keynotes,sessions, unrivaled networking opportunities and TM Forum`s renowned Trainingand Certification programs, including a specialized training course, CustomerExperience Distilled, offered only on November 26th at the Customer ExperienceManagement Summit. In addition, TM Forum will host Action Week Asia during the Customer ExperienceManagement Summit. TM Forum`s members-only Action Week (formerly Team ActionWeek) is the industry's premier working event, where TM Forum's Best Practicesand Standards are defined. Customer Experience Management Summit participants can receive maximumconference savings when they register online at
  http://www.tmforum.org/Customer-Experience-Management/13082/home.html.
  Please contact TM Forum`s event sales team at eventsponsorship@tmforum.org; BillMetzger (+1-908-887-3874); Carine Vandevelde (+44 207 193 8678); or VanessaLefebvre (+34 605 165 449) to discuss Customer Experience Management Summitsponsorship packages that are right for your company and your budget. TM Forum`s full 2012 and 2013 Summit Series includes:  * TM Forum`s Africa Summit, Johannesburg, South Africa, Sept. 18-19, 2012 * TM Forum's Big Data Analytics Summit, Amsterdam, Netherlands, Jan. 29-30, 2013* TM Forum`s Middle East Summit, Dubai, UAE, Feb. 4-5, 2013 * TM Forum`s Latin American Summit, S?o Paulo, Brazil, March 19-20, 2013  About TM Forum:TM Forum is a global, non-profit industry association focused on enablingservice provider agility and innovation. As an established thought-leader inservice creation, management and delivery, the Forum serves as a unifying forceacross industries, enabling more than 900 member companies worldwide to solvecritical business issues through access to a wealth of knowledge, intellectualcapital and standards. The Forum provides a unique, fair and safe environment for the entirevalue-chain to collaborate and overcome the barriers to a vibrant, open digitaleconomy, helping member companies of all sizes gain a competitive edge byenabling efficiency and agility in their IT and operations. For more informationabout TM Forum, visit 
  www.tmforum.org.
   Global TM Forum Media ContactElizabeth Coyne, +1 973 641 3247PR Directorecoyne@tmforum.orgorAsia Pacific Media ContactRice CommunicationsGrace Cuenca, +65 6221 8322grace.cuenca@ricecomms.comCopyright Business Wire 2012