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   DUBAI, United Arab Emirates & CALABASAS HILLS, Calif.--(Business Wire)--The leading casual dining restaurant in the U.S.A., The Cheesecake Factory,makes its much-anticipated international debut at The Dubai Mall, opening undera license agreement with Alshaya Trading Co., W.L.L. on August 16, 2012. Thisopening marks the first location for the brand outside of the United States. Therestaurant, occupying 13,851 square feet with 300 seats, is located opposite theDubai Aquarium and is open daily for lunch and dinner. "For nearly 35 years, The Cheesecake Factory has been the benchmark for menuinnovation, food quality, ambiance and hospitality. Our reputation and brandawareness are far-reaching, and we look forward to the expansion of TheCheesecake Factory throughout the Middle East and globally. The restaurant inthe Dubai Mall is in a premier location with a view of the Aquarium that isquite impressive," said David Overton, Chairman and Chief Executive Officer ofThe Cheesecake Factory Incorporated. "In keeping with our high standards, menu items will be made in-house, to order,using only the freshest of ingredients. The menu will also offer our full lineof award-winning desserts, including over 30 varieties of cheesecakes and otherbaked desserts made by our bakery production facilities in the U.S. to ensurequality and consistency. Guests will experience fantastic food served in anupscale ambiance within a casual setting," concluded Overton. Alshaya`s exclusive licensing agreement with The Cheesecake Factory provides forthe development of its restaurants across the United Arab Emirates, Kuwait,Bahrain, Qatar and the Kingdom of Saudi Arabia. The agreement also gives Alshayathe opportunity to expand The Cheesecake Factory into its other operatingmarkets in the Middle East and North Africa, Russia, Turkey and Europe. "The Cheesecake Factory is a fantastic addition to our restaurant portfolio andis certain to be hugely popular with the people of Dubai, who will appreciatethe great food, wonderful service and inviting atmosphere that has made thisrestaurant renowned the world over. There is incredible demand for TheCheesecake Factory and we are excited to partner with such an iconic brand. Wealready charted out an extensive expansion plan and are looking forward tocontinued success with the brand across the Middle East and beyond," saidMohammed Alshaya, Executive Chairman of M.H. Alshaya Co. About The Cheesecake Factory IncorporatedThe Cheesecake Factory Incorporated (NASDAQ: CAKE) created the upscale casualdining segment in 1978 with the introduction of its namesake concept. TheCompany operates 173 full-service, casual dining restaurants throughout theU.S., including 158 restaurants under The Cheesecake Factory mark; 14restaurants under the Grand Lux Cafe mark; and one restaurant under theRockSugar Pan Asian Kitchen mark. The Company also operates two bakeryproduction facilities in Calabasas Hills, CA and Rocky Mount, NC that produceover 70 varieties of quality cheesecakes and other baked products. To learn moreabout the Company, please visit 
  www.thecheesecakefactory.com
  and fan us onFacebook at 
  www.facebook.com/TheCheesecakeFactory.
  About AlshayaAlshaya Trading Co., W.L.L. is part of the Alshaya group of companies which wasfounded in Kuwait in 1890. Through its retail division Alshaya is a leadinginternational retail franchiser, operating over 55 of the world's mostrecognized retail brands, including Starbucks, H&M, Mothercare, Debenhams,American Eagle, Pottery Barn, Pottery Barn Kids, P.F. Chang's, Office Depot andBoots. The company operates 2,200 stores across 7 divisions: Fashion & Footwear,Health & Beauty, Food Service, Optics, Pharmacy, Office Supplies and HomeFurnishings. Alshaya stores currently can be found in 19 markets across the Middle East andNorth Africa, Russia, Turkey and Europe. It employs more than 28,000 people fromover 90 nationalities. The company has established itself as the industry leader across theseterritories through a combination of local market understanding and acomprehensive commitment to customer service. Growth in each of its operatingdivisions and brands is supported by continuous investment in talent andinfrastructure. It applies best practices in retail operations, merchandising,marketing, information technology, logistics, real estate, human resources andfinancial controls. In addition to its retail operations, Alshaya is active in a number of othersectors including real estate, automotive, hotels, trading and investments.Learn more about the company at 
  www.alshaya.com.
   AT THE CHEESECAKE FACTORYMediaMurphy O'Brien Public RelationsSusan Pasarow, (310) 586-7127spasarow@murphyobrien.comorInvestorsJill Peters, (818) 871-3000investorrelations@thecheesecakefactory.comorAT ALSHAYANandini Vohra, (97150) 457 8233Nandini@theguildpr.comCopyright Business Wire 2012