Start-up Maser achieves 200,000-units sales milestone

Consumer electronics start-up Maser is disrupting the LED TVs market in the Middle East and Africa with its low-cost, high-quality product offerings. It has crossed a significant sales milestone of 200,000 units sold within just a year of starting sales and distribution from the UAE.

Maser founder Prateek Suri commented: It is humbling and gratifying to see Maser cross the 200,000-units sales milestones within a comparatively short span of time, operating in a challenging business environment. This is proof that our ambitious low margin-high volumes strategy, coupled with a customer-centric approach, has paid handsome dividends.

One year ago, Maser brought 200,000 units to Jebel Ali Free Zone from its manufacturing facility based in Delhi, India. This initial consignment was picked for sales and distribution by local UAE companies, sold in Saudi Arabia as well as in the African countries of Tanzania, Kenya, South Africa, Gambia and Malawi.

Masers range of affordable LED TVs, including 4k Smart TVs, with top-notch specifications have proved to be extremely popular with budget- and quality-conscious consumers in the Middle East and Africa markets. Maser LED TVs are rated an A by the Indian Standards Bureau, making them close in quality to those from top-tier A+ brands and a notch above the A- rating used by Tier 2 and 3 brands. Apart from LED TVs, the Maser product portfolio includes LED TV panels, sound bars, home theater systems and power banks.-- Tradearabia News Service