The aggressive campaigns and rewards padded up with credit card issues has rewritten the market share equation in the UAE with Standard Chartered Bank claiming to be very close to the top slot.
Standard Chartered, the largest issuer of Visa cards in the UAE, has got a fast-growing Mastercard base also.
Speaking at the launch of 'Standard Dollars', the first-of-its-kind credit card reward programme for its Mastercard and Visa credit card holders, the CEO of Standard Chartered Bank UAE, Ray Ferguson said the bank's share is in the region of 20 to 21 per cent. "I don't think the market share of the leader is much different from this."
The whole of the cardholders' statement amount that is being carried forward, will be entitled to the rewards, making this programme a non-stop one.
All Standard Chartered cardholders are automatically enrolled in the programme free of charge, and their rewards are automatically credited facilitating the cardholders to accumulate round the clock.
Standard Dollars can be redeemed at Dnata, Damas and Paris Gallery, Jumbo, Sheraton and Le Meridian hotels, Welcare Hospital, Carrefour, Lulu Supermarket and Choithram.
Gulf News
