Sofitel Dubai The Palm Resort & Spa has appointed Shamia Abdul Aziz as its new assistant director of marketing, PR and communications.

In her new role, Abdul Aziz will be responsible for developing all marketing and communications strategies, executing local and global marketing campaigns and continue to build a solid corporate brand.

With over 18 years of experience in sales and marketing in the fields of hospitality, airline, theme parks and attraction, events and exhibitions, and real estate in Dubai, the Mauritius-born Abdul Aziz has gathered an extensive knowledge in destination marketing, tactical global consumer offers’ crafting, generating millions of dollars in revenue, preparing marketing collaterals, advertisements, contracts, partnership proposals, barter, and sponsorship agreements.

Having graduated from The University of Cambridge and the Emirates Aviation College, Abdul Aziz built an impressive career at a relatively young age, starting off with Air Mauritius, moving on to Virgin Atlantic Airways, Nakheel property developer, through to the Dubai World Trade Center, where she successfully fulfilled sales and marketing assignments. She then ventured into the hotels’ world, working as associate director of marketing at Atlantis The Palm Dubai; planning, developing, executing and overseeing marketing and promotion initiatives.. There, she was awarded the title of Manager of the 4th Quarter 2013 and the 2nd Quarter 2011. Head of marketing and communications at Dukes Dubai and senior marketing manager at Dubai Parks and Resorts were titles she also carried, prior to joining the Sofitel The Palm team.

“My ultimate goal is to support the marketing, PR, and communications team and work hand-in-hand with all the stakeholders to anchor the five-star hotel’s brand value, promote marketing initiatives, further develop and grow the Sofitel market share in the region, and preserve its quality performance,” Abdul Aziz said. “I aspire to establish a team-spirited environment in which marketing projects can be managed from inception to successful completion,” she added. - TradeArabia News Service

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