Kuwait's fastest growing retail chain took another leap on Friday, 21st December with the opening of a second mini supermarket in Salmiya and the brand's 16th branch in the country. The new outlet was inaugurated by His Excellency Satish C Mehta the Indian Ambassador to Kuwait, in the presence of Gulfmart's top management and, a large gathering of customers and well wishers. Speaking to the media after taking a tour of the new mini-supermarket premises, the ambassador expressed his appreciation for Gulfmart's efforts in bringing quality products at affordable prices from India and other places for the convenience of customers.
Ambassador Mehta also lauded the excellent marketing initiatives in remarketing the brand with its new logo and attractive colors, and he wished Gulfmart all the best. The new Gulfmart branch, located in Building 2 and 3 of Block 12, Street 4, just off Amman Street in Salmiya, sported the brand's easily visible, refreshingly new twotoned green leaf logo across the facade. The new logo, which the brand has adopted since November 2012, is representative of the brand's reinvigorated new form and its fresh product offerings. Commenting on the opening of the 16th branch in Kuwait, Arif Sheikh, Managing Director of Gulfmart Group said, "We are excited at the opening of a second mini supermarket in Salmiya adorned with our new logo, lettering and livery.
The new green leaf logo and stylish brand name lettering aims to project Gulfmart's refreshing and energetic new look as it enters the second phase of its expansion drive in Kuwait. Within the next twelve months, we will complete the change-over of all our branches to the new brand design." He went on to add, "But none of this rapid expansion and rebranding would have been possible without the full support of our valued customers in Kuwait, and I take this opportunity to thank each one of them for their wholehearted patronage." Elaborating on the Group's expansion strategy, Dr T.A. Remesh, Country Manager for Gulfmart in Kuwait added, "We are confident that with the continued endorsement from our patrons we will easily fulfill our aim of opening ten more outlets, in different size formats, across Kuwait by mid 2013.
This would take our total branches in the country to 25 and cement our status as the fastest growing retailer with the largest number of branches in the country. Our strategy for the future envisions opening Gulfmart branches in three size formats - Relatively small mini supermarkets of 800- 3000 sq ft floor area, large format supermarkets ranging in floor size of 8,000 to 40,000sq ft and a hypermarket that extend from 60,000 to 100,000sq ft." "Following the opening today of our second mini-supermarket in Salmiya, we will soon be launching another mini supermarket in the residential district of Mahboula and then a large-format third supermarket of 30,000 sq ft in Fahaheel.
This will be followed by a second branch in Khaitan of 30,000 sq ft and a 10,000 sq ft third outlet in Hawally in the near future. A further five more branches will be added to our lineup during the first-half of 2013," revealed Dr Remesh.
© Kuwait Times 2012
