Going beyond competition, Aqua Mix Inc has carved a niche for itself in the cleaning and sealing products sector.
In 1980, Manuel Magallanes took great efforts to think beyond his time. His forethoughts have borne fruits and, today, Magallanes is Chairman of Aqua Mix Inc, a successful Santa Fe Springs-based cleaning and sealing products maker.
When the concept of building maintenance was still in its infancy, the American company concentrated in delivering technology and solutions beyond the imagination of competition.
"Fortunately for us, I did not have to search for the world. The world found me," beams the Aqua Mix Chairman. The company now has presence in over 40 countries and his product innovation has attracted the attention of potential distributors.
Aqua Mix products play a vital role in easing maintenance of buildings and keeping them clean. Besides, they also resist stains and make buildings look new.
"Our products are eco-friendly and, being water-based, we have been able to control costs. China and the Middle East are recording the highest growth in our sales. We have been able to offer solutions for renewing so many surface conditions. Since the per capita consumption of natural stone is much higher in the Middle East than in the US, this market augurs well for our future," states Magallanes.
Binoy Jhaveri, Director - Sales, Middle East and Africa, Aqua Mix Inc, is in the forefront, pushing the company's products in a fast-paced Gulf market.
Sealing is very important to maintain the lifespan of a building and also to protect it from stains. Stone surfaces made of granite, marble, slate, limestone and sandstone need sealing to keep them spick and span. It is also an appropriate time to apply seals before one occupies a new house.
The growth of the Californian company can be gauged from the constant stress on its innovative techniques. Innovation has enabled the American giant to introduce many new product ranges. Enrich 'N' Seal, a no-sheen penetrating sealer, is formulated to darken, enrich and highlight the character and beauty of unsealed, natural stones. It rejuvenates the colour and improves the appearance of worn and weathered stone.
Aqua Mix has come out with Tile Plus More Antibacterial Cleaner, a powerful routine cleaner, which also disinfects, deodorises and kills household germs. The product's multi-purpose applications have made it very popular and it is highly recommended for cleaning and killing germs on stone, tile, grout and other washable hard surfaces.
It started off as a dream in 1980 and Aqua Mix has today emerged as one of the leading cleaning and sealing products manufacturers in the world. With continuous innovation and newer product profiles, the company has etched its name in this sector.
© Construction World 2005
