SAP, the Innovative Enterprise Software Partner for Expo 2020 Dubai, has launched the SAP House featuring how real-time customer experience innovations can transform the economy, society, and environment at Expo 2020 Dubai.

Global technology company SAP, the Innovative Enterprise Software Partner for Expo 2020 Dubai, has launched the SAP House featuring how real-time customer experience innovations can transform the economy, society, and environment at Expo 2020 Dubai.

Inspiring innovative customer experience solutions from SAP and its partners at the 900-sq-m SAP House include: an immersive tunnel, an interactive gamification of equestrian sports, the PODway platform for people of determination, and SAP Customer Checkout for retail innovation.

As SAP global partners, Deloitte is revealing what it takes to navigate relentless disruption and the future’s uncertainty by becoming an intelligent enterprise, and Google Cloud is showcasing how the cloud is fuelling digital transformation.

“Expo 2020 Dubai running in real-time on SAP solutions is a globally-leading example of how mega-events can transform exhibitor and visitor experiences, as well as operations” said Claudio Muruzabal, SAP President for Southern Europe, Middle East, and Africa.

“In line with the Expo 2020 Dubai theme of ‘Connecting Minds, Creating the Future,’ our SAP House is a showcase of how SAP and our partners are providing the latest innovations in cloud and emerging technologies to develop the future of business.”

Customer and citizen experience is a priority in the region, especially in the government and public sector. For example, among government IT decision-makers, 91% in the UAE and 94% in the GCC agree that technology is vital for transforming citizen experiences, according to new research by YouGov.

“The SAP House at Expo 2020 Dubai is an unparalleled immersive zone for real-time technology to solve the current era’s most pressing challenges, including supporting people of determination,” said Sergio Maccotta, Senior Vice President, SAP Middle East South.

“With 94 percent of GCC government IT decision-makers agreeing that technology can transform citizen experiences, enabling the future of a Networked Economy is vital. Together with our partners Deloitte and Google Cloud, we are showcasing how cloud-based digital transformation can create the future through new levels of innovation.”

“The SAP House at Expo 2020 Dubai is the ideal global showcase to demonstrate how Deloitte is helping transform organizations enabled by technology to become Kinetic Enterprises that can reimagine everything, innovate rapidly, and evolve with confidence,” said Tim Parr, Managing Director and CEO for the Consulting Practice at Deloitte Middle East.

“Deloitte has over 70 ready-to-use assets enabled through the SAP Cloud Platform that can be used to accelerate transformation. Middle East and global organizations that leverage these assets can rapidly drive innovation, optimize operations, and enhance customer experiences.”

Visitors to the SAP House can also experience Google Cloud’s business transformation solutions. Worldwide, Google Cloud serves as a global strategic cloud partner for the RISE with SAP offering, and also offers organizations the latest advancements in artificial intelligence and machine learning.

SAP’s enhanced ties with Google Cloud is part of the joint strategy to offer customers more choice for their SAP S/4HANA implementations on more hyperscaler cloud platforms and to integrate Google Cloud technologies.

“At the SAP House at Expo 2020 Dubai, Google Cloud is demonstrating to a global audience how organizations can digitally transform in a future-proof, secure, innovative, and low-latency environment on the industry’s cleanest cloud,” said Tarek Khalil, Director Mena, Google Cloud. “With the Middle East’s rapid adoption of RISE with SAP, Google Cloud provides the advanced technology that supports customers in their digital transformation plans.”

During Expo, SAP University Alliances and SAP Next-Gen are hosting several academic and innovation sessions to explore the future of work, education, diversity and inclusion, and how youth will contribute to the UN Sustainable Development Goals.

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