Abu Dhabi, 22 Feb.2005(WAM)-- Crisp and clear from cornerto corner, the new 46' LCD TV is the only consumer flat-panel TV on themarket to boast a 1,920 x 1,080p native resolution, the highest of the18 ATSC formats.

'While with this launch Samsung retains the crown of world's largest LCDTV, the world's largest LCD TV size is only excelled by its performance,'said Mr. Ashraf Sajid, Sales and Marketing Manager, Audio Visual divisionfor Samsung Gulf Electronics. 'The LS-46G15W offers an unparalleled balanceof design and function plus the world's finest LCD picture. This showsthat larger-sized direct view LCD for home theater is here now.' The LS-46G15W has an impressive 800:1 contrast ratio and a brightnessrating of 500-cd/m2. With an industry leading 12-milisecond pixel responsetime the LS-46G15W is optimized to handle fast moving video. Horizontaland vertical viewing angles are up to 170 degrees.

'As two of the most important determining factors in overall picture quality,contrast and brightness levels achieve new heights in this latest generationLCD panel. Samsung's new LCD TV's give the most stunning realistic picturequality ever from a flat panel set,' Mr. Ashraf added.

The LS-46G15W also boasts Samsung's latest generation of DNI-e (DigitalNatural Image Engine) picture enhancement circuitry delivering improvedcontrast, detail, color and video motion optimization. While 1,080p isthe format the broadcast industry is moving toward with more and moreprogramming appearing every day, the set's internal high quality scalercan handle any video input format and display the signal in the set'snative high resolution.

Like many of its predecessors, Samsung's LS-46G15W delivers a varietyof outstanding features including 2-tuner PIP, DVI and dual componentvideo inputs. The LS-46G15W will also add the latest digital video connector- HDMI (High-Definition Multimedia Interface). Samsung has already brokenground on a 7th generation LCD fabrication plant and will continue tofocus on larger LCD's for consumer use, and has already demonstrated aprototype 57' LCD HDTV at the ICES this past January.

The LS-46G15W boasts a sleek new cabinet housing an impressive JBL? stereospeaker system with 30 watts of total audio power. The latest SRS TruSurroundXT technology makes for an exciting simulated surround experience. Thesweeping design of the LS-46G15W's cabinet is impressive indeed and issure to become the focal point of any high tech or style-savvy home. Sittingatop a round swivel base the set weighs in at less than 100 lbs.

The LS-46G15W also incorporates dual NTSC tuners, DVI, HDMI, and dualcomponent video inputs from digital set-top boxes and the latest DVD players.

Dual purpose use allows for the easy connection of a PC so you can viewPC and TV images simultaneously.

'Samsung's range of wide-screen TFT-LCD televisions distinguishes themselveson account of superior clarity and vastly enhanced viewing angle, brightnessand response time. Samsung now enjoys the unique position of becomingthe only company to offer LCD TVs in six sizes: 15-inch, 17-inch, 20-inch,26-inch, 32-inch, 40-inch and the now commercially available 46-inch,'Mr. Ashraf concluded14 42CCCCQQE