The ecommerce market in Middle East and North Africa (Mena) is expected to see significant growth over the next few years, with an estimated compound annual growth rate of 15% between 2021 and 2023.

This growth is being driven by a number of key factors, including increasing internet penetration and mobile phone adoption; growing use of digital payment methods; and increasing demand for online shopping, said Medialinks a UAE born Digital agency, in its latest report, which examines the key trends influencing the growth of ecommerce in the Middle East and North Africa region (Mena) in 2023.

The report, entitled "The Future of Ecommerce in the Middle East and North Africa: Examining the Key Drivers of Growth," provides a comprehensive analysis of the current state of the ecommerce market in Mena and identifies key trends that are shaping its future growth.

Internet users

The number of internet users in Mena is expected to reach over 200 million by 2023, with a majority of these users accessing the internet via their mobile phones. This increase in internet and mobile phone adoption is making it easier for consumers in the region to shop online.

The use of digital payment methods, such as mobile wallets and online banking, is also on the rise in Mena. This trend is making it easier for consumers to make online purchases and is driving the growth of ecommerce in the region.

Consumers in Mena are increasingly turning to online shopping as a convenient and safe way to purchase goods and services. This trend is being fueled by the Covid-19 pandemic, which has led to a shift towards online shopping as a way to avoid crowded physical retail spaces.

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