Friday, Oct 18, 2013

Dubai - BMW has extended their partnership with Dubai Airports by offering VIP passengers unparalleled luxury and comfort with the new Al Majlis VIP lounge at Dubai International’s Terminal 3. The BMW branded lounge which is the first of its kind in the region features comfortable BMW furniture, branding, model specific information and lifestyle merchandise that immerses guests in the BMW culture.

Marking the official opening of the lounge, BMW officials included Graeme Grieve, Vice-President for Importer Markets of BMW AG; Joerg Breuer, Managing Director, BMW Group Middle East; Stathis l. Stathis, Managing Director of Al Batha Automotive Group; Osman Abdelmoniem, General Manager, AGMC and Mamdough Khairallah, Regional Manager at AGMC were in attendance. These representatives were also accompanied by Jamal al Hai, Executive Senior Vice President Group International Affair & Corporate Communications at Dubai Airports; Majed al Joker, Vice President Terminal Operations; Ali Lootah, Vice President Procurement from Dubai Airports, and Rabee Mohamed Al Awadi, Head of Al Majlis Services.

BMW and AGMC collaborated with Dubai Airports last year in order to deliver 50 chauffeur-driven BMW 7 Series vehicles to transport VIP passengers between the aircraft and the terminals. With an additional 60 models due to be added in the last quarter for this year alone, this three year partnership reiterates BMW’s position as the leading choice of vehicles for elite VIP services.

As part of the newly branded lounge, VIP passengers can now relax in an exclusive BMW environment when they arrive at Terminal 3. Al Majlis is an exclusive service that takes care of all travel formalities for passengers on both commercial and private flights, including check in and immigration. The luxurious VIP facility, which is separate from the public terminals, caters to the needs of passengers in a plush and relaxing setting.

”BMW shares many of the same values that our VIP guests have come to expect from our bespoke Al Maljis service and is a valued partner of Dubai Airports. It is a great pleasure to take that partnership a step further with the opening of the new BMW lounge in our Al Majlis facility at Terminal 3 which will add a new dimension to our VIP service,” said Al Hai.

Commenting on BMW’s partnership with Dubai Airport, Stathis l. Stathis, Managing Director Al Batha Automotive Group, parent company of AGMC said: “As Dubai Airport’s official automotive partner, AGMC feels extremely honoured to extend their presence into Terminal 3 and gain further BMW exposure to the global VIP’s which use the Al Majlis service.” Stathis continues: “BMW vehicles are consistently selected as the vehicle of choice by many corporations, companies and governments around the world, including the UAE. This part of our business has grown substantially in the past few years, and we look forward to expanding it further through partnerships with government, corporations and international events.”

Staff Report

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