12 November 2012
Paragon Marketing Communications, Kuwait's leading integrated marketing communications agency which has presence in Oman, was featured in Mathew Healey's recently published Design DNA Logos. This is the 23rd international publication to showcase work by Paragon Marketing Communications.
Design DNA Logos is a compilation of 300+ International logos that have been deconstructed to be used as a hand book for designers or enthusiasts. Every logo is broken down to show how each element works to make the design effective as well as featuring case studies that provide reasoning behind successful design decisions. The book shows 7 different case studies from Paragon including work done for its clients in Kuwait, Oman and Libya for clients such as La Baguette, Better Homes (Libya), Fresh Productions (Kout Food Group), Rumors, Amwaj, Blog Anubis and Atyab Investments (Oman).
The Paragon network stretches from Kuwait, Oman to Bulgaria, where it functions as a fully-fledged marketing communications agency in each of the mentioned countries.
Paragon has won a total of 57 international, regional and local awards on creativity and also has been featured in 23international books on advertising and graphic design such as Design Matters 01 Portfolios by Maura Keller; The Big Book of Self Promotion; Letterhead and Logo Design 12 by Rockport, The Complete Graphic Designer by Ryan Hembree, Stop Think Go -- How typography & graphic design influence behavior by Steven Heller and MirkoIlic, Logo Lounge Master Library Volume 1 3000 Initial & Crest logos by Catharine Fishel and Bill Gardner, Logo Lounge Master Library Volume 4 3000 Type & Calligraphy logos by Catharine Fishel and Bill Gardner, Creating Graphic Design to a Budget by Scott Witham, Logo Lounge 4 -- 2000 International Identities by leading designers by Catharine Fishel and Bill Gardner, Really Good Logos Explained by Margo Chase, Rian Hughes, Ron Miriello and Alex. W White, Design DNA Logos 300+ Logos Deconstructed by Matthew Healey, Crack, Recycling and Redesigning Logos by Micheal Hodgson, Identity Crisis by Jeff Fisher, Design and Design.com Book of the year 365 Days to graphic packaging product design, Logo Lounge Master Library Volume 2 -- 3000 Animal and Mythology Logos, Kuwait Arab Advertising Award Book, Logo Lounge Master Library Volume 3 -- 3000 Shape and symbol logos.
Paragon Marketing Communications, Kuwait's leading integrated marketing communications agency which has presence in Oman, was featured in Mathew Healey's recently published Design DNA Logos. This is the 23rd international publication to showcase work by Paragon Marketing Communications.
Design DNA Logos is a compilation of 300+ International logos that have been deconstructed to be used as a hand book for designers or enthusiasts. Every logo is broken down to show how each element works to make the design effective as well as featuring case studies that provide reasoning behind successful design decisions. The book shows 7 different case studies from Paragon including work done for its clients in Kuwait, Oman and Libya for clients such as La Baguette, Better Homes (Libya), Fresh Productions (Kout Food Group), Rumors, Amwaj, Blog Anubis and Atyab Investments (Oman).
The Paragon network stretches from Kuwait, Oman to Bulgaria, where it functions as a fully-fledged marketing communications agency in each of the mentioned countries.
Paragon has won a total of 57 international, regional and local awards on creativity and also has been featured in 23international books on advertising and graphic design such as Design Matters 01 Portfolios by Maura Keller; The Big Book of Self Promotion; Letterhead and Logo Design 12 by Rockport, The Complete Graphic Designer by Ryan Hembree, Stop Think Go -- How typography & graphic design influence behavior by Steven Heller and MirkoIlic, Logo Lounge Master Library Volume 1 3000 Initial & Crest logos by Catharine Fishel and Bill Gardner, Logo Lounge Master Library Volume 4 3000 Type & Calligraphy logos by Catharine Fishel and Bill Gardner, Creating Graphic Design to a Budget by Scott Witham, Logo Lounge 4 -- 2000 International Identities by leading designers by Catharine Fishel and Bill Gardner, Really Good Logos Explained by Margo Chase, Rian Hughes, Ron Miriello and Alex. W White, Design DNA Logos 300+ Logos Deconstructed by Matthew Healey, Crack, Recycling and Redesigning Logos by Micheal Hodgson, Identity Crisis by Jeff Fisher, Design and Design.com Book of the year 365 Days to graphic packaging product design, Logo Lounge Master Library Volume 2 -- 3000 Animal and Mythology Logos, Kuwait Arab Advertising Award Book, Logo Lounge Master Library Volume 3 -- 3000 Shape and symbol logos.
© Oman Daily Observer 2012
