Dubai, Jan 7th, 2010 (WAM) -- Noor Investment Groups Noor Islamic Bank and Noor Takaful, today announced the creation of a new social media online forum with the aim of connecting people living within the UAE across nationalities, age and economic status, as well as Emiratis residing abroad.
The launch and adoption of this medium is in line with Noors core values centered around innovation and part of a comprehensive strategy on bringing to market the next generation of products and services that would be considered mandatory for Banks of the future. The unveiling of this strategy today marks Noor Islamic Banks second anniversary and Noor Takafuls successful completion of its first year. In addition to providing links to Noor Islamic Banks and Noor Takafuls portfolio of offerings and services, the forum will give people the opportunity to share their views on living and working in the UAE through the interactive web site. It will also provide a vehicle for people to voice their preferences and views on how Noor Islamic Bank and Noor Takaful should develop and what services both organizations should provide. This new initiative is aimed at broadening the scope of outreach by Noor Investment Group to create an entirely new model for customer and public service best practices, as well as peer and investor relations. shapeyourcountry.com will also serve as a thought provoking platform for shaping and enhancing industry perceptions. Hussain Al Qemzi, Group CEO, Noor Islamic Bank and Noor Investment Group said: "Social media represents a crucial and underutilized channel for engaging public communities and to initiate thought provoking dialogues amongst industry leaders". The new social media online forum will initially launch with a photography competition, inviting people to take pictures highlighting the UAEs unique characteristics and to upload them to the website. A panel of judges will review the entries based on specific criteria and then choose the first, second and third prize winners. The winner will receive a prize worth AED 16,500, second place winner will be awarded a prize worth AED 7,550 and third place will receive a prize worth AED 5,250.Copyright Emirates News Agency (WAM) 2010.
