12 January 2011
KUWAIT: The en.v Initiative along with DOW Chemical Company announced the launch of REUSE 4.O Exposition in Kuwait under the patronage of Sheikh Jaber Al-Mubarak Al-Hamad Al-Sabah, First Deputy Prime Minister, Minister of Defense. It hosted more than 150 participants, 10 modules in three days to promote eco-friendly living at the Australian College of Kuwait yesterday. It was followed by a 'Private Viewing' night from 6 to 9 pm. It was attended by key members from the local and regional community at ACK campus.
The exhibition which will be held from Jan 10 to 13 aims to dedicate social responsibility in the Arab World, and a subsidiary of El Boutique Creative Group where the three-day exposition will kick start in Kuwait today from 4 pm to 9 pm daily at the Australian College of Kuwait (ACK).
Abdullah Abdul Mohsen Al-Sharhan, Chairman of the Australian College of Kuwait's Board of Trustees said, "The ideas and initiatives generated by REUSE support the ecosystem, and are a vital step toward addressing the lack of awareness regarding the importance of conserving the environment." He added that when it comes to environmental issues, "we must combine the efforts of civil and public institutions, in both government and private sectors to raise awareness and strengthen collaboration.
In its fourth edition, REUSE 4.0 is a leading sustainability and recycling platform in Kuwait, where more than 150 participants - from non-profit organizations, companies, professionals and aspiring creative talents - come together to interact and showcase innovative solutions to promote sustainable living. The exposition comprises a total of 10 modules to encourage and promote eco-friendly living. REUSE 4.0 is constructed on a 5,000 plus square meters of empty parking lot on ACK's campus - using scrap and
waste material.
On a daily basis, REUSE 4.0 will feature a dynamic mix of art galleries, music, film screenings, mixed media installations, go-kart races, a lounge, trendy eco- fashion products and accessories, prizes, surprises and more.
Zahed Sultan, CEO and Managing Partner, The en.v Initiative said, "We are very pleased to launch REUSE 4.0 for the fourth time in Kuwait. This year's exposition has increased exponentially in size, participation, and daily activities - with significant support from renowned companies in the public and private sector who are keen to continue raising awareness on environmental responsibility and sustainability.
REUSE 4.0 is supported by a Title Partnership from Dow Chemical in the Middle East, a Preferred Partnership from Zain in Kuwait, along with a host of private sector partners such as: Agility, MRC, ExxonMobil as well as a number of leading media organizations.
KUWAIT: The en.v Initiative along with DOW Chemical Company announced the launch of REUSE 4.O Exposition in Kuwait under the patronage of Sheikh Jaber Al-Mubarak Al-Hamad Al-Sabah, First Deputy Prime Minister, Minister of Defense. It hosted more than 150 participants, 10 modules in three days to promote eco-friendly living at the Australian College of Kuwait yesterday. It was followed by a 'Private Viewing' night from 6 to 9 pm. It was attended by key members from the local and regional community at ACK campus.
The exhibition which will be held from Jan 10 to 13 aims to dedicate social responsibility in the Arab World, and a subsidiary of El Boutique Creative Group where the three-day exposition will kick start in Kuwait today from 4 pm to 9 pm daily at the Australian College of Kuwait (ACK).
Abdullah Abdul Mohsen Al-Sharhan, Chairman of the Australian College of Kuwait's Board of Trustees said, "The ideas and initiatives generated by REUSE support the ecosystem, and are a vital step toward addressing the lack of awareness regarding the importance of conserving the environment." He added that when it comes to environmental issues, "we must combine the efforts of civil and public institutions, in both government and private sectors to raise awareness and strengthen collaboration.
In its fourth edition, REUSE 4.0 is a leading sustainability and recycling platform in Kuwait, where more than 150 participants - from non-profit organizations, companies, professionals and aspiring creative talents - come together to interact and showcase innovative solutions to promote sustainable living. The exposition comprises a total of 10 modules to encourage and promote eco-friendly living. REUSE 4.0 is constructed on a 5,000 plus square meters of empty parking lot on ACK's campus - using scrap and
waste material.
On a daily basis, REUSE 4.0 will feature a dynamic mix of art galleries, music, film screenings, mixed media installations, go-kart races, a lounge, trendy eco- fashion products and accessories, prizes, surprises and more.
Zahed Sultan, CEO and Managing Partner, The en.v Initiative said, "We are very pleased to launch REUSE 4.0 for the fourth time in Kuwait. This year's exposition has increased exponentially in size, participation, and daily activities - with significant support from renowned companies in the public and private sector who are keen to continue raising awareness on environmental responsibility and sustainability.
REUSE 4.0 is supported by a Title Partnership from Dow Chemical in the Middle East, a Preferred Partnership from Zain in Kuwait, along with a host of private sector partners such as: Agility, MRC, ExxonMobil as well as a number of leading media organizations.
© Kuwait Times 2011
