10 October 2009
MUSCAT -- Alghanim Electronics, one of the biggest retailers in the Middle East, has announced the launch of its leading Wansa brand of consumer electronics and home appliances in the Sultanate. Wansa, backed by the Kuwait-based multinational conglomerate Alghanim Group, will be distributed in Oman by market veteran, Muscat Electronics. Wansa was created a decade ago by a team of experts with over 30 years of experience in electronics, design selection and quality control. In a short period of time, it has become synonymous with quality, credibility and value for money. It enjoys market leadership across multiple categories.
Products adapted to the Middle East specifications are manufactured in Europe, Middle East, Far East and Asia. In the pre-launch testing phase earlier this year in Muscat, there was an enthusiastic response from the market for the brand. With Over 1,400 products across 32 categories, Wansa has a wide selection of products that can bring the latest and best to Oman. "We are proud to introduce Wansa into Oman," Shahid Khan VP, Alghanim Electronics, said at a press conference held to announce the launch. "Our products combine functionality with elegance. The products are feature loaded yet easy to use to meet every domestic need.
Wansa has gained consumer recognition in many markets through its reputation for quality, durability and reliability." "We are confident that Wansa will win majority market share with its quality products and excellent service in Oman. The vast utility of the products and attractive designs represent a future development trend in the household electronic appliances industry," said Varghese Samuel Group General Manager, Muscat Electronics LLC. Also present at the press launch, held at Shangri-La's Barr Al Jissah Resort & Spa, were Rohit Gangotra, Senior Business Unit Manager -- Alghanim Electronics, and Itty Mathew, Asst GM -- Muscat Electronics.
Wansa enjoys market leadership in Kuwait and is an established name across multiple categories in the home market in Bahrain, Qatar and the UAE in the Middle East. It will further be cementing its position in these countries as well as expanding further in the Middle East, Africa and the CIS countries in the coming months. The parent group, Alghanim Industries, is a multinational company with operations in 40 countries. The multi-billion dollar conglomerate is one of the largest, privately-owned companies in the Gulf with more than 30 businesses with interests in electronics, industrial engineering, insurance, home furnishing, banking and automotive to name a few.
The Group has a 100-year heritage of a successful commercial enterprise in the Gulf region and has operations across Eastern Europe, Africa, Far East, South East Asia, Middle East, India and Turkey. It employs 12,000 people from across 45 nationalities and has been named one of Hewitt Associates' Best Employers in the Middle East 2009. Muscat Electronics Co (MEC) is Oman's leading consumer electronics distributors and retailers with expertise in entertainment electronics, air-conditioning, office automation, home appliances and associated services. It has four showrooms in Oman and is the distributor for many prominent brands like Daikin, Ricoh, Chigo and so on. MEC has an exclusive service department for Wansa based in Muscat, Sohar and Salalah and service facilities based in almost all wilayats of Oman.
MUSCAT -- Alghanim Electronics, one of the biggest retailers in the Middle East, has announced the launch of its leading Wansa brand of consumer electronics and home appliances in the Sultanate. Wansa, backed by the Kuwait-based multinational conglomerate Alghanim Group, will be distributed in Oman by market veteran, Muscat Electronics. Wansa was created a decade ago by a team of experts with over 30 years of experience in electronics, design selection and quality control. In a short period of time, it has become synonymous with quality, credibility and value for money. It enjoys market leadership across multiple categories.
Products adapted to the Middle East specifications are manufactured in Europe, Middle East, Far East and Asia. In the pre-launch testing phase earlier this year in Muscat, there was an enthusiastic response from the market for the brand. With Over 1,400 products across 32 categories, Wansa has a wide selection of products that can bring the latest and best to Oman. "We are proud to introduce Wansa into Oman," Shahid Khan VP, Alghanim Electronics, said at a press conference held to announce the launch. "Our products combine functionality with elegance. The products are feature loaded yet easy to use to meet every domestic need.
Wansa has gained consumer recognition in many markets through its reputation for quality, durability and reliability." "We are confident that Wansa will win majority market share with its quality products and excellent service in Oman. The vast utility of the products and attractive designs represent a future development trend in the household electronic appliances industry," said Varghese Samuel Group General Manager, Muscat Electronics LLC. Also present at the press launch, held at Shangri-La's Barr Al Jissah Resort & Spa, were Rohit Gangotra, Senior Business Unit Manager -- Alghanim Electronics, and Itty Mathew, Asst GM -- Muscat Electronics.
Wansa enjoys market leadership in Kuwait and is an established name across multiple categories in the home market in Bahrain, Qatar and the UAE in the Middle East. It will further be cementing its position in these countries as well as expanding further in the Middle East, Africa and the CIS countries in the coming months. The parent group, Alghanim Industries, is a multinational company with operations in 40 countries. The multi-billion dollar conglomerate is one of the largest, privately-owned companies in the Gulf with more than 30 businesses with interests in electronics, industrial engineering, insurance, home furnishing, banking and automotive to name a few.
The Group has a 100-year heritage of a successful commercial enterprise in the Gulf region and has operations across Eastern Europe, Africa, Far East, South East Asia, Middle East, India and Turkey. It employs 12,000 people from across 45 nationalities and has been named one of Hewitt Associates' Best Employers in the Middle East 2009. Muscat Electronics Co (MEC) is Oman's leading consumer electronics distributors and retailers with expertise in entertainment electronics, air-conditioning, office automation, home appliances and associated services. It has four showrooms in Oman and is the distributor for many prominent brands like Daikin, Ricoh, Chigo and so on. MEC has an exclusive service department for Wansa based in Muscat, Sohar and Salalah and service facilities based in almost all wilayats of Oman.
By A Staff Reporter
© Oman Daily Observer 2009
