Home Owners Direct (HOD), a private sales and marketing company and the first-of-its-kind in the Middle East region, said it is revolutionising the conventional property market with the launch of a comprehensive e-marketplace platform that directly connects property owners with buyers, tenants and developers.
Placing total control of property deals in the hands of the consumers, the platform will help deliver significant savings for users with zero commission to be paid on any property deal as it is directly made between the two parties., said a statement from GSMA.
Democratising the property market with the power of digital technology, the platform also has a marketing offering for sellers to promote their property locally and internationally.
CEO Cecilia Reinaldo said: "At the heart of our offering is cost savings – for property owners, buyers and tenants. By eliminating all conventional commissions levied by real estate agents, we are bringing a new autonomous platform for property customers for free."
"Unique from other such platforms, we have introduced a business model that combines innovative technology, third-party service provider expertise as well as prioritizes the savings achieved by customers," he noted.
Reinaldo said: "HOD practices transparency and demystifies the real estate ‘black box’ of policies and fees so that consumers have the necessary tools to accomplish their property goals without a third party. Users can evade the need for middlemen in their transactions, while at the same time, benefit from third party expert guidance for cost-efficient real estate transactions."
Owners are granted full privacy and security, and at their leisure, can screen candidates and opt to accept, decline or amend a viewing request. From then on, both parties can communicate and maintain their own dialogue with regards to a potential sell, he added.
With HOD, stated Reinaldo, property deals are made easier, cost-effective and hassle-free, giving owners, buyers and tenants the freedom to conduct business seamlessly.
“HOD empowers people to come together with an innovative peer-to-peer platform that is easy and convenient to use,” added Cecilia.
"In addition, HOD acts as a professional hub for an array of property services, which Cecilia notes is crucial to developing a holistic community of experts in the field,' he noted.
"Whether our users are looking for appraisals, or a quote on landscaping for a potential villa, through our site, they can get in touch with our verified service partners, and at a highly-discounted rate, receive the expertise they require," he added.

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