Hilton and Shomoul Holding Company have announced the signing of a landmark agreement to develop and operate four hotels in The Avenues – Riyadh, the largest mixed-use development project in Saudi Arabia which is set to open in 2023.
Hilton will operate four of its industry-leading brands at The Avenues – Riyadh, including a 350-room Waldorf Astoria, a 400-room Conrad – both offering Hilton’s unique luxury experiences - a 500-room Hilton Garden Inn, and a 150-room Canopy by Hilton – the first of Hilton’s lifestyle Canopy brand in the Middle East.
Speaking at the signing ceremony, Mohammed A. Alshaya, chairman of Shomoul and Mabanee, said: “I am very proud to once again partner with Hilton at another of our ground-breaking Avenues projects in the region. The Avenues – Riyadh is a signature development offering a unique and ultimate lifestyle destination in the region, and will be the largest in our expansion portfolio. We believe that having four of Hilton’s world-class brands as part of the towers will create an incredible destination for shoppers and travellers across the region and from around the world in Riyadh.”
The announcement reinforces a growing partnership with Hilton, which already includes two hotels within the new expansion of The Avenues – Kuwait, namely the five-star Waldorf Astoria and the four-star Hilton Garden Inn, in addition to the Hilton Garden Inn in The Avenues – Bahrain.
The Avenues – Riyadh is located at the entry point of the capital city, overlooking the intersection between King Salman and King Fahad Roads, and just a few minutes away from King Khalid International Airport.
When completed in 2023, the project will be a beautiful architectural landmark in Riyadh, embodying the success of The Avenues – Kuwait, with its multiple districts and unique design.
The SR13 billion ($3.4 billion) project will include one of the world’s largest malls, with a leasable area of approximately 400,000-sq-m housing more than 1,300 stores as well as five multi-purpose towers consisting of hotels, exhibition, conference halls, residential apartments, offices and medical facilities.
The development will feature a mix of luxury retail, high street brands, in addition to traditional stores that are modelled on a traditional Riyadh Souk in respect to the region’s traditional retail architecture. The design reflects Riyadh’s contemporary lifestyle and culture, offering a diversity of districts, each designed in a different theme in harmony.
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