More than 100 jewellery outlets across Dubai have launched promotions for the Dubai Summer Surprises (DSS) 2020, the Dubai Gold & Jewellery Group (DGJG) said on Sunday.

In collaboration with popular jewellery brands, the first edition of this campaign commenced on July 15 and will run until August 8, 2020.

"There is no better way to add more joy to our buyers than offering massive savings on their much-adored purchase of jewellery items. Most customers stayed away from shopping for a good reason in the last few months, and now that they are back in a safe retail environment, it is important that we offer them more than just jewellery. Even though precious jewellery by itself is a saving investment, as a group we imagine that adding it with 'mega saving opportunities' on every jewellery purchase is going to be a major support for the residents and tourists," said Tawhid Abdullah, chairman of DGJG.

The group launched six deals for the Dubai Summer Surprises.

Twin deal: 'Buy one and get one free' deals will be offered by select jewellers on select diamond and pearl jewellery collection.

Gold for gold: Shoppers can avail zero making charges on 18, 21 & 22 karat gold jewellery at select outlets.

More for less: Massive discounts of up to 75 per cent on making charges on select fine gold and precious jewellery collection.

Golden goodies: Shoppers can get free precious jewellery gifts on purchase of diamond and precious jewellery. Some outlets offer this deal on a minimum spend of Dh1,000.

Golden discount: The mega discount deal is up to 75 per cent discount on beautiful diamond and pearl Jewellery.

Big Eid hamper: One lucky shopper will stand the chance to win big and take home the Eid gift hamper.

Participating jewellery brands include: Malabar Gold & Diamonds, Bhima Jewellers, Jawhara Jewellery, Al Romaizan Jewellery, Samra, Lifestyle Fine Jewelry, Sky Jewellery, Liali Jewellery, Meena Jewellers, Bafleh Jewellery, Al Hind Gold & Diamonds, Yasin Jewellery, Guru Jewellers, Memories Golden Jewellery, JJ & Sons Jeweller, Kashyap Jewellers, Annaka, Khushi Jewellery, Honest Jewellers, Chittilappilly Jewellers, Popley Kewalram Jewelleries, Al Ansari Gold & Diamonds, Rossella Jewellery, Ruby Jewellers, Jewel Cloud, Siroya jewellers, Omera Gold & Diamonds and Zaiba Mfar Jewellers.

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