21st December, 2011: Dubai Islamic Bank (DIB), the world's first Islamic Bank, has recently appointed Blue Apple as its Creative Agency following a competitive pitch. Blue Apple takes up the post with immediate effect.
Blue Apple demonstrated a clear understanding of the brief and presented an insightful and aggressive strategy in sync with Dubai Islamic Bank's vision and business objectives. This fresh creative approach was based on consumer research conducted in UAE. The Agency has commenced the roll out of a multi-media 360-degree campaign comprising of Print, TV, Online, Outdoor and Visual Merchandising for all the consumer touch-points across UAE.
DIB is a pioneering institution that has combined the best of traditional Islamic values with the technology and innovation that characterize the best of modern banking. With a strong customer base of over 1 million customers served through a growing network of 70 branches in the UAE, DIB has established itself as the undisputed leader in Islamic Banking, setting the standards for others to follow as the trend towards Islamic Banking gathers momentum in the Arab world and internationally.
Based in Dubai Media City, Blue Apple is an independent 'specialist' advertising and PR agency offering innovative solutions on practices of communication, engagement and experience (CEE) based on strategic, creative and management excellence.
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For further information, kindly contact:
Alisa D'souza
Director - Public Relations
Blue Apple Mediacom FZ LLC
1308, Al Thuraya Tower 2,
Dubai Media City, UAE
Mob: +97150 7858298
Tel: +9714 4390161
Fax: +9714 4390160
website: www.blueapplemediacom.com
Dubai|Muscat|Doha|Toronto
Communication|Engagement|Experience
© Press Release 2011
