An exciting combination to drive sales - Al Attar Properties and Dodge

07 September 2006
Combine one of the UAE's most dynamic and innovative property brands with Dodge, one of the world's most exciting car brands, and you have the ingredients for one of the greatest promotions ever seen in the residential property market.

Trading Enterprises, sole distributor of Chrysler and Dodge in the UAE, and Jeep in Dubai and the Northern Emirates has joined forces with Al Attar Properties to offer a brand new Dodge Durango to every purchaser of a 2 bedroom apartment at the exceptionally designed Vue Du Lac tower.

"The Dodge Durango is a high performance 4x4 that gives drivers more power, more cargo space and more muscle combined with a high level of interior comfort, a luxurious ride on-road and nimble, agile off-road performance," said Tony Ashton, National Sales Manager for Chrysler, Jeep and Dodge at Trading Enterprises. "It's also the perfect family vehicle, which makes it the ideal choice for purchasers of apartments in the Vue Du Lac Tower."

Located just off Sheikh Zayed Road opposite Dubai Marina and in the heart of Jumeirah Lake Towers, the 40 storey Vue Du Lac Tower is at the centre of the trendiest, most upmarket region of Dubai - the apartments offer beautiful views, detailed finishes, and are the perfect location for anyone with a sense of style and an obsession with quality. This unrivalled state of the art residential property offers residents leisure, business and social facilities that have no equal anywhere in the city.

Al Attar Properties, which has a long track record of developing some of the regions most inspired and spectacular construction projects, is part of one of the UAE's most prominent and successful business groups - the Al Attar Group of Companies. A major real estate development, management and leasing company, it has been at the forefront of the rapid economic development of the UAE, and is committed to improve the property and construction industries of the UAE by offering quality residential property at affordable prices.

Trading Enterprises is part of the Al-Futtaim Group, the UAE's leading automotive distributor. The Dodge brand is rapidly growing, and has emerged as the performance brand in the Chrysler, Jeep and Dodge stable. The Durango was the first Dodge vehicle to be launched in the Middle East, and with the addition of the Dodge Charger and the soon to be launched Dodge Caliber, Dodge has built a reputation for cutting edge design, exciting performance and innovative features.

"The growth of the Dodge brand has only just begun," added Ashton. "There are many more highly exciting vehicles in the pipeline, and these will continue to build the popularity of the brand."

To support the promotion, there will also be a radio promotion on ARN linked to spotting one of three specially painted red Dodge Durangos - callers spotting them can call in daily to have the chance of winning a Dhs 1,000 prize.

-Ends-

With 1.4 million vehicles sold globally in 2005, Dodge is the No. 5 nameplate in the U.S. automotive market and the eighth-largest nameplate in the global automotive industry. Overall, Dodge has a 7% market share in the United States. In the minivan market, Dodge has a 22% market share; in the truck market, 16% and 5% of the car market.

This year, the launch of the all-new C-segment Dodge Caliber, already one of the hottest selling new cars ever launched in the USA, has paved the way for the aggressive international expansion of the brand. Hot on the heels of the Dodge Caliber which will be launched in the last quarter of 2006, is the all-new 2007 Dodge Nitro scheduled for launch in the first half of 2007, and a D-segment vehicle is also scheduled to appear in the near future.

For further information, please contact:
Neil Tyrer,
Partner
Integra
Integrated Marketing Communications,
Office #502, 5^th Floor,
CNN Building,
Dubai Media City,
Dubai,
United Arab Emirates.
t: +971 4 3672886,
f: +971 4 3661076,
m: +971 50 6532854
e: Neil.tyrer@integramarcoms.com