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HH Sheikh Ahmed inaugurate the Automechanika Middle East 2009 show today

Everything that makes autos move will be on showcase across 8 exhibition halls in Dubai

DUBAI - The Middle East's largest exhibition for auto aftermarket opens from May 31 - June 2, at the Dubai International Convention and Exhibition Centre. 966 exhibitors from 46 countries will showcase their products in eight halls.

The event has received a huge boost with the confirmation that HH Sheikh Ahmed Bin Saeed Al Maktoum, president of Dubai Civil Aviation Authority and chairman of Emirates Group , will open the show.

Automechanika Middle East is a highly acclaimed event for tapping worldwide emerging trends of the automotive aftermarket in throughout the wider Middle East. Organized by Epoc Messe Frankfurt GmbH for 3 days, it is a definitive event which is set to open for experts in the automotive sport, workshop equipment, tyres & batteries, parts & systems, repair & maintenance, and auto accessories & tuning industries worldwide.

The exhibition will witness an imposing presence from 14 overseas pavilions from France, Germany, Italy, India, Turkey, UK, USA and many more.

Mr. Michael Dehn, Senior Show Manager of Automechanika Middle East said, "It's remarkable that even in difficult times, we have not only sustained our mark as an entrusted podium for the auto aftermarket industry in the Middle East, but have also managed to acquire more number of exhibitors than last year, when the number of participating companies was 941."

Mr. Dehn added, "Our Dubai show is the world's third largest event in the Automechanika series. It is an honour for us, not only to contribute to the Middle East's auto industry in this way, but also to the global automotive parts, components and aftermarket industry."

Thousands of service and repair owners, technicians, retailers, distributors, installers, jobbers, manufacturers, media and industry professionals are expected to attend this year's event.

The exhibition has attracted some of the world's best automotive suppliers. The Dubai edition of Automechanika has become the ultimate shop window for trade visitors. Some of the highlights will be from exhibitors such as, General Motors Africa & Middle East FZE (ACDelco), MANN+HUMMEL GmbH, Intertruck MENA, Automotor France, Foilacar Middle East, Novocar, VBSA, Capelec, Liqui Moly GmbH, Alsafa Trading Co. (Ed Hardy), Rahimafrooz Globatt Limited and Forte Middle East FZC amongst several others.

ACDelco, the world's largest provider of branded automotive spare parts, is building its presence at this year's Automechanika Middle East Show in Dubai around an innovative and interactive 'Spare parts over spare parts' themed stand, which will not just be a visual treat for visitors, but the information sharing and technological demonstrations which will be held at the stand, will be the most sought after for.

In times where people have to save money, they take more care of their car; hence, the car care market is lucrative even amid the economic downturn. Forte Middle East, leader in the manufacture of additives and car care products will be doing an exclusive regional launch of its RedWing Professional range at the Automechanika Middle East.

Alsafa Trading Co. is the official distributor of Ed Hardy celebrity car accessories in the Middle East. They will showcase air fresheners, protective covers for cars, anti grinding dust and anticorrosion, sun visors, and car decorations.

According to MANN+HUMMEL, 'Good lubrication means good running' - this motto still applies, even for the latest examples of modern engine technology. MANN+HUMMEL will offer oil filters and filter systems that are tailored to particular engine concepts.

On May 31^st 2009, Rahimafrooz Globatt Limited, the largest export manufacturing plant in South Asia, will host the worldwide launch of its new automotive battery brand GLOBATT. The GLOBATT range is prepared to hit the international market with a premium range of Maintenance Free (MF) and Sealed Maintenance Free (SMF) batteries, it will also have advanced features like EMT (Expanded Metal Technology) and Silver PLUS design.

VBSA's smart repair kits for windshield repair and dent removals are innovative products which, with a simple use of an adhesive can repair and lift within minutes. A pioneer in windscreen repair, VBSA manufactures and distributes complete ranges of equipment for automotive glazing market, lifting and replacement.

This year the number of space only stands booked by the participants has increased as compared to 2008, implying that the exhibitors are willing to invest more in the Automechanika Middle East platform to educate potential buyers face-to-face on how their technology works, even when the economic crisis has limited their marketing budgets.

The tyres section has received a great deal of interest this year. As compared to 2008, this section has witnessed a high growth rate of 525%, to present 25 key players of the tyre industry at the show.

The trade fair also features the Automechanika Academy, an interactive forum dedicated to the introduction and discussion of the most relevant issues of the regional automobile industry, with the presence of the industry's key experts in every field from key organizations such as, Dubai World, Frost & Sullivan (UAE), RTA (UAE), and SEMA Association (USA) amongst others.

The seminar will serve as a communication bridge between enterprises, buyers and researchers.

Backed with an enriched expertise, Automechanika Middle East is directed towards providing a single most platform to reputed international and regional automotive professionals.

-Ends-

About Automechanika Middle East:
Automechanika Middle East is the leading event for the rapidly developing automotive aftermarket in the wider Middle East and Africa. In 2008 it featured over 900 exhibitors from 44 countries to a visitor attendance of more than 17500 from 127 countries. The trade fair is covers the full range of parts for motor vehicles, as well as components for the drive, chassis, body, electrics and electronic groups, equipment for vehicle service and repair, bodywork repair and painting, tires, batteries and performance systems. Automechanika Middle East is the perfect platform to meet new contacts, discuss new trends and technological developments, and keep up to date with industry knowledge and source new products and solutions from world over.

Show website: www.automechanikame.com

About EPOC
EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt. Messe Frankfurt is Germany's largest trade fair organizer, with 436 million Euros in sales in 2008 and more than 1,400 employees worldwide. The Messe Frankfurt Group has a presence for its customers in more than 150 countries. In 2008, Messe Frankfurt organized more than 100 trade fairs, of which more than half took place outside Germany.

The successful portfolio of events of EPOC Messe Frankfurt GmbH in Dubai include: Intersec trade fair and conference, Materials Handling Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, ISH kitchen+bath Middle East, Light Middle East, Beautyworld Middle East, Wellness & Spas Middle East, Automechanika Middle East, and the Middle East Toy Fair.

For more information, please visit our website at: www.uae.messefrankfurt.com

For more information please contact:
BIZ COM - For PRoactive Communications
P.O. Box 48889
Dubai - UAE
Tel: +971 4 332-0888
Fax: +971 4 332-0999
Email: info@bizcom.ae
Website: www.automechanikame.com

© Press Release 2009