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MSc in International Marketing Management with Digital Marketing will address organisations' evolving requirements
Dubai - Heriot-Watt University Dubai, the first overseas university to open a campus in Dubai International Academic City, has launched a new Masters Degree: International Marketing Management with Digital Marketing.
The course - which has run successfully for two years at Heriot-Watt's UK campus - isdesigned to develop marketing management expertise for today's global, digital economy.MSc International Marketing Management with Digital Marketing's introduction at the Dubai campus will give students interested in marketing, the expertise to differentiate themselves in an increasinglycompetitive and digital economy.
Rodrigo Perez-Vega,assistant professor in the School of Management and Languages at Heriot-Watt University Dubai will be the course lead and brings his extensive experience in digital marketing and brand management roles for FMCG and service organisations.
Perez-Vega said: "Organisations are continuously looking for ways to develop an effective presence on social media and digital platforms to increase awareness, sales and consumer engagement with their brands. There is considerable interest in how social media interactions influence behaviour and a growing practitioner interest in how to apply these techniques within social media"
"The new MSc in International Marketing Management with Digital Marketing addresses the needs of organisations by developing experts in what is a growingly competitive field.A key advantage of studying this programme at our Dubai Campus is that students will learn from academics that are actively engaged in research in this field, and that are aware of the latest advancements in the digital field. Previous graduates from the course in the UKhave gone on to a wide range of successful careers including starting their own businesses and working in a range of global digital, branding, advertising and marketing organisations," added Perez-Vega.
Through a combination of practical and academic insight, students will gain an understanding of developments in digital marketing practices and strategies and how to apply these to real world business challenges.
The Masters degree will develop a mix of skills and abilities in students that can be applied in the marketing field through course elements including a focuson Contemporary Consumers, Strategic Marketing, Branding and Communications and Advances in Digital Marketing.
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About Heriot-Watt's Dubai Campus
Heriot-Watt's Dubai Campus - which has close to 3,700 students - was the first overseas university to open a campus in Dubai International Academic City.
One of the first higher education providers to be licensed by the Knowledge and Human Development Authority in Dubai (KHDA), Heriot-Watt's degrees are also accredited by Royal Charter in the UK. The Campus provides courses at both undergraduate and postgraduate level from each of the University's seven schools:
• The School of the Energy, Geoscience, Infrastructure & Society
• The School of Engineering and Physical Sciences
• The School of Life Sciences
• The School of Management and Languages
• The School of Mathematical and Computer Sciences
• The School of Textiles and Design
• Edinburgh Business School
The Dubai Campus provides a comprehensive university experience and maintains strong links with the UK, with students able to transfer to any Heriot-Watt campus in Britain at the end of each academic year.
© Press Release 2015
