750 acre (32 million sq ft) lifestyle development is anchored by a central square, the size of 16 football fields, as well as new Vida Town Square Dubai hotel and Reel Cinemas cineplex and open-air cinema

In close proximity to over 2.5 million sq ft of retail with over 600 shops and F&B outlets

Hayat Townhouses start at AED 999,988 for 3 bedrooms that make owned homes within the reach of the new generation

Potential customers can register interest at www.nshama.ae; sales start on March 14, 2015

Dubai, UAE; March 11, 2015

Town Square, Dubai's first-of-its-kind smartly designed, stylish, green neighbourhood by Nshama, a private developer of integrated lifestyle communities, has launched Hayat Townhouses, the second phase of residences at unmatched price points. Residents become part of a vibrant 750-acre (32 million sq ft) development anchored by a central square that is the size of 16 footfall fields, and featuring a range of lifestyle choices including the Vida Town Square Dubai hotel and a Reel Cinemas cineplex and open-air cinema.

Nestled in lush pockets of greenery and offering a back garden and balcony, the 3 and 4-bedroom Hayat Townhouses, only 730 in all, are located centrally in Town Square. Residents step out to an active, exhilarating lifestyle with a 2.5 million retail precinct featuring more than 600 stores and F&B outlets, green trails, outdoors sports courts and cycling tracks, among other amenities.

The launch of the new Hayat Townhouses follows strong homebuyer response to Zahra Townhouses, the first residential community unveiled in Town Square. Prices for Hayat Townhouses start from a very competitive AED 999,988 for three bedroom homes. Potential customers can register online at www.nshama.ae.

Fred Durie, Chief Executive Officer of Nshama, said: "The strong response to Zahra Townhouses from end-users, particularly the middle income professionals in the salary range of AED 20,000 per month, highlights that Town Square perfectly addresses the market need for homes that are within reach of a growing number of aspiring home-owners. We are meeting the fundamental need for these professionals and entrepreneurs to shift from a rental model to own homes, and live a lifestyle at their price."

He added: "Hayat Townhouses are also in the same 'within-reach' value as that of Zahra Townhouses. Elegantly designed and smartly planned three to four-bedroom townhouses in Hayat are priced competitively making it the choice for first-time home-owners and families. Our value proposition is clearly focused on singles, coupes and families who wish to build their future in one of Dubai's stylish, vibrant and youthful neighbourhoods.

"All facilities and amenities are designed to be within walking distance, placing foremost priority on the convenience of families. Hayat Townhouses also offer a great opportunity for young professionals to make a solid investment in Dubai, a true global destination for business and leisure."

Hayat Townhouses feature master-bedrooms with en-suite bathroom and patio doors that open to a private terrace. In-built wardrobes and intricately trimmed tile floors, as well as high-speed fibre optic data and a covered two-car garage add to the comfort and convenience of residents. The homes are intelligently laid out to maximise sunlight.

Among other amenities in close access for residents include a community club, pool area and children's playground. The entire development is encircled by green trails alongside running and cycling tracks in a safe environment. A city within a city, Town Square also offers day-care facilities, playgrounds, climbing walls and play zones for all ages.

Town Square is located in New Dubai near Al Barsha, in close proximity to Arabian Ranches Golf Course, Dubai Polo and Equestrian Club and Al Maktoum International Airport, near the site for the World Expo 2020. It will feature over 3,000 townhouses and over 18,000 apartments as well as substantial retail, hospitality and commercial space.

With a total land area of 32 million sq ft, Town Square will have a high land-to-building ratio, thus opening up more open spaces for a greener community. Nshama will launch other residential components, including apartments, in the development shortly.

For more details, please visit: www.nshama.ae or call: 800 674262 (toll free UAE) or +9714-366 1682 (international). The Town Square Sales Centre on Mohammed Bin Rashid Boulevard in Downtown Dubai will have representatives of financial institutions for easy document processing. 

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About Nshama:
Nshama is a private developer of integrated lifestyle communities differentiated by its focus on offering distinct value propositions for aspiring home-owners. Bringing the expertise of project development professionals from around the world, backed by strong domain knowledge, Nshama aims to create elegantly master-planned neighbourhoods that are smart, interconnected, networked, tech-driven and sustainable.

Nshama projects are truly self-contained and offer residents all their needs in close proximity. Its projects are differentiated at all touch points - from value to amenities, location and sustainability considerations. Investing in Nshama enables customers to shift their lifestyle from a predominantly rent-driven model to an own end-user home that is cost-competitive and a solid investment for the family. www.nshama.ae

For more information, please contact:
Kelly Home
ASDA'A Burson-Marsteller
+9714 4507 600
kelly.home@bm.com  

© Press Release 2015