06 April 2015
• 750-acre (31 million sq ft) lifestyle development is anchored by a central square, the size of 16 football fields, as well as new Vida Town Square Dubai hotel and Reel Cinemas cineplex and open-air cinema

• In close proximity to over 2.5 million sq ft of retail with over 600 shops and F&B outlets

• Unmatched price points for young families and young arrivals to the city in a trendy neighbourhood

• Potential customers can register interest at www.nshama.ae; sales start on April 11

Dubai - Town Square, Dubai's first-of-its-kind smartly designed, stylish, green neighbourhood by Nshama, has unveiled its first phase of best value residential apartments. Assuring the 'live life at your price' proposition, the new Zahra Apartments start at just AED 349,988 serving as a perfect fit for investment and those seeking to own a home in Dubai.

The Zahra Apartments are located centrally in the vibrant 750-acre (31 million sq ft) development anchored by a central square, the size of 16 football fields, and featuring a range of lifestyle choices including Vida Town Square Dubai hotel and a Reel Cinemas cineplex and open-air cinema.

Residents step out to an active, exhilarating lifestyle with green walking trails, outdoor sports courts and cycling tracks. In close proximity is a 2.5 million sq ft retail precinct featuring over 600 stores and F&B outlets, among others. A city within a city, Town Square also offers day-care facilities, playgrounds, play zones for all ages, swimming pools, fitness centre, athletic spa, interactive water features, skate parks, playgrounds, adventure zones, modern medical facilities and splash parks.

The launch of Zahra Apartments follows the strong end-use homeowner response to Zahra and Hayat Townhouses, also offered at unmatched price points, starting at AED 999,988 for three-bedroom homes. Only 306 apartments are being launched including studios, 1-bedroom apartments from 515 to 600 sq ft, 2-bedroom apartments from 825 to 965 sq ft and three-bedroom apartments at 1,200 to 1,400 sq ft. Potential customers can register online at www.nshama.ae.

Fred Durie, Chief Executive Officer of Nshama, said: "Zahra Apartments offer an unmatched value proposition for aspiring home-owners, particularly first-time buyers, in one of the trendiest developments. Residents are assured of a convenient lifestyle, where all amenities are within walking distance, while the city's main landmarks are in easy access.

"The young generation is eager for a home that truly represents their individuality and this is exactly what Zahra Apartments deliver. Specifically designed for single professionals, couples and families, Zahra Apartments serve as an ideal investment for a secure future, enabling them to save on rents by comfortably purchasing their own homes in Dubai."

Zahra Apartments, like all Town Square residential projects, are thoughtfully-planned. The living and dining areas have abundant natural light and offer open flexible space for a truly modern lifestyle. While soothing tiled floors and sound-proof windows make bedrooms an oasis of calm, in-built wardrobes and an en-suite bathroom assure convenience and privacy. District cooling and high-speed data connectivity add to the convenience.

Customers can choose from different layouts of Zahra Apartments, some offering generous outdoor terrace and others with direct access to the podium. Parking for vehicles is centrally located at a special podium that is ringed by the apartments.

A vibrant courtyard that will serve as a community hub hosting social events and residents have easy access to a wide range of amenities including a swimming pool, kids pool, sunning deck and children's play area. A green trail surrounds the apartment adding to the resort-like ambience.

Interior amenity spaces have also been planned within each residential block, providing climate controlled common spaces for the residents. A gym/fitness centre for residents is standard in all buildings, while the double height lobby space, connected to the courtyard is programmed as a more formal seating area, and is serviced by the concierge.

Town Square is located in New Dubai near Al Barsha, in close proximity to Arabian Ranches Golf Course, Dubai Polo & Equestrian Club and Al Maktoum International Airport, near the site for the World Expo 2020. It will feature over 3,000 townhouses and over 18,000 apartments as well as substantial retail, hospitality and commercial space. Town Square has a high land-to-building ratio, with more open spaces for a greener community.

For more details, please visit: www.nshama.ae or call: 800 674262 (toll free UAE) or +9714 3661682 (international). The Town Square Sales Centre on Mohammed Bin Rashid Boulevard in Downtown Dubai will have representatives of financial institutions for easy document processing. The sales centre is open daily from 10am to 10pm from Saturday to Thursday, and from 2pm to 10pm on Friday.

-Ends-

About Nshama
Nshama is a private developer of integrated lifestyle communities differentiated by its focus on offering distinct value propositions for aspiring home-owners. Bringing the expertise of project development professionals from around the world, backed by strong domain knowledge, Nshama aims to create elegantly master-planned neighbourhoods that are smart, interconnected, networked, tech-driven and sustainable.

Nshama projects are truly self-contained and offer residents all their needs in close proximity. Its projects are differentiated at all touch points - from value to amenities, location and sustainability considerations. Investing in Nshama enables customers to shift their lifestyle from a predominantly rent-driven model to an own end-user home that is cost-competitive and a solid investment for the family. www.nshama.ae

For more information, please contact:
Kelly Home
ASDA'A Burson-Marsteller
+9714 4507 600
kelly.home@bm.com 

© Press Release 2015