14 January 2015, Dubai, UAE: SportsOne, the multi brand sporting goods retailer, part of Landmark Group, today said that its sales were well on their way to achieve the forecasted 50% growth as DSF enters its third week.

The leading sportswear retailer known for its new in-store design and experience relies on DSF 2015 to hugely boost its sales and help achieve its expansion plans for the year and beyond.

"DSF has been a key driver of growth for SportsOne and the sportswear industry as a whole. The first two weeks of the festival have been incremental and we expect this year's show to help us transcend our performance in previous years and grow substantially to meet our ambitious targets for the year and beyond", said Shivam Goyal, Business Head, SportsOne.

"As both authorities and consumers are growing more conscious of the necessity of instilling a culture of prevention and adopting an active lifestyle, we are sure that DSF will move sportswear industry into centre-stage and will be a key driver of growth", added Goyal.

To meet the expectations of consumers during DSF, SportsOne is showcasing an unmatched range of sporting goods, which will be bundled with several exciting consumer promotions and value-added offers, including a Buy 1 Get 1 Free Offer and discounts of up to 50% on a wide range of goods, including gym equipment and bikes, across all SportsOne retail stores in Dubai.

About SportsOne
SportsOne is a multi-brand, sporting gear retail destination launched in December 2012 in the Kingdom of Saudi Arabia by the Landmark Group - the iconic retail conglomerate founded in 1973 that houses highly successful retail concepts such as Babyshop, Emax, Shoe Mart, Home Centre, Splash, Lifestyle and Max. 

SportsOne currently has eleven stores across UAE, Saudi Arabia and Bahrain. The brand extended its presence to the United Arab Emirates in July 2013 and intends to grow its presence across the GCC, in the coming years.

SportsOne retails over 100 brands, many of which are showcased for the first time in the region. With separate lines for men, women and children, the concept's wide collection includes sports Apparel, Footwear, Gym equipment, Road Bikes, Racquet sports, Football, Golf and indoor/outdoor games.

Catering to both professional as well as amateur sport enthusiasts, SportsOne sets itself apart with its offering of specialized services such as racquet stringing, GAIT analysis for footwear, as well as personalization services like Embroidery and Printing. Backed by a proficient bi-lingual sales team that delivers excellent on floor and after sales support, SportsOne additionally offers on site services such as installation of gym equipment at a client's preferred location.

SportsOne stores are planned very carefully to ensure that the store design enables a dynamic sporting gear shopping environment. The ambience of the store is always vibrant and youthful with each outlet showcasing the collection in an environment that is fun and easy-to-shop in. The visual merchandising is exciting, clean and inviting for customers to get the maximum pleasure out of their shopping experience.

For more information, visit www.sportsonestores.com

Media enquiries, please contact: 
Rawan Salam
t : + 971 4 332.3308 
e : rsalam@golin.ae

© Press Release 2015