Mushrif Mall store opens on the back of sales success at retailer's Abu Dhabi Mall outlet
Dubai, United Arab Emirates: Riding on the success of its flagship store in Abu Dhabi Mall, Sharaf DG, UAE's largest electronics retailer, opened its second store in Abu Dhabi on August 18, at the prestigious Mushrif Mall on Airport Road.
Sharaf DG is enforcing its presence in the emirate following phenomenal success with their first venture into the capital. The Sharaf DG outlet at Abu Dhabi Mall has enjoyed a steady growth in sales since opening in April, despite the challenging market scenario. The opening of the second store is in line with the company's vision to be the number one electronics retailer in the UAE in terms of service, store locations and product availability. The Mushrif Mall store is the 18th outlet for the electronics retail powerhouse in the Middle East.
Located on the second floor of the mall, the 15,000 sq ft Sharaf DG store opened its doors to the public through a soft launch. Keeping true to its reputation, Sharaf DG will offer a wide array of offers on international brands. More than 200 brands will be showcased at the retail outlet making it an ideal location for local residents, expatriates and visitors alike. Abu Dhabi residents can look forward to attractive EID offers at Sharaf DG as the retail giant is taking steps to ensure that unmatched offers are available to customers in the UAE capital.
Speaking on the new opening, Mr. Yasser Sharaf, MD, Sharaf DG, commented: "We are dedicated to providing the most extensive range of products for the best value and with excellent customer service. So far this year, we have seen a steady growth in our top line & bottom-line and are confident of continued business growth across UAE. Our new store at Mushrif Mall is the perfect platform for us to pledge our commitment to further expansion in the UAE, which will also include opening stores in Al Ain and Fujairah later in the year."
The interior of the store has been designed in keeping with the Sharaf DG 'touch and feel' shopping experience model whereby they can pick up products and get a hands-on experience with a chance to test-drive the features and functionality of all the products on offer before buying.
Sharaf DG operates a network of sixteen stores in the UAE, including Abu Dhabi, Dubai and Sharjah. Later this year the brand will also open outlets in Al Ain and Fujairah, ensuring coverage across the UAE. Sharaf DG also operates in Bahrain.
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About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing in the UAE conceived to meet the growing demands of the discerning customer. All Sharaf DG stores are designed as per international standards and are a benchmark in store sophistication and customer friendly design.
Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine Electronics and much more.
Sharaf DG has also ventured out into other formats of shopping through its sub-brands: Sharaf DG4U and DG+. While Sharaf DG4U stores are concept stores, smaller than the traditional large-scale 'big box' outlets and designed to stock only the fastest moving models across all electronic and IT product categories, DG+ boutiques on the other hand are chic and sophisticated stores catering to luxury lifestyle seekers and interior designers fitting out turnkey projects.
For further information, please visit http://www.sharafdg.com
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© Press Release 2011
