Last year saw increased gap with closest competitor
Global media communications agency OMD has been named the 2006 Most Creative Media Agency by the Gunn Report for Media. The agency has been given the title for the third consecutive year.
The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. It also recognises the vital role media agencies play in the current competitive and fragmented communications environment.
Agencies are rated on a point system based on awards won in 53 annual award competitions around the world. OMD received the highest number of points, 206, and saw the most dramatic increase of any media agency over last year, up from 161 points in 2005.
"While media awards are still a novelty in this region and are not yet included in the Gunn Report for Media, this doesn't mean we're not focusing on our creative product in the Middle East," said Shadi Kandil, general manager of OMD Dubai. "In fact, we have introduced a dedicated unit to enhance our teams' ability to think creatively. OMD Ignition, headed by Karim Abbas, is already running workshops and attending client briefing sessions to fuel the creative thinking process. This builds on already impressive credentials."
Most globally awarded media agencies in 2006
Rank Agency Points
1 OMD 206
2 Starcom MediaVest 116
3 MindShare 107
4 Mediaedge:cia 69
5 Universal McCann 64
6 Mediacom 59
7 ZenithOptimedia 56
Gulf Marketing Review 2007
